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An interesting verification exercise in a starbucks led a tiktoker to measure the actual content of the drinks with a graduated cylinder.
starbucks has become listings Brand Finance, in one of the leading brands in fast food.
The exercise of verification of the real milliliters in drinks of starbucksallows us to see the real value that these brands offer to their consumers through the drinks they offer.
A tiktoker was given the task of testing the real content in beverages of starbucks and with this conclude which presentation gives more content for the value of money paid for them.
The exercise is an interesting analysis that has been carried out not only in Mexico, but also in Europe. studies As the “2016 Coffee Price Index”where it was identified that Zurich, Copenhagen and Oslo were the cities at that time with the price of coffee starbucks highest in the entire region, while Istanbul, Edinburgh and Lisbon were the cities with the lowest coffee prices.
Tiktoker measures drinks with a test tube
Louis My Business (@luisminegocios, TikTok) undertook the task of going to a starbucks with a graduated cylinder in hand, to investigate the real quantity in milliliters of the chain’s drinks and find out which presentation is best for the diners’ money.
@luisminegocios Response to @Balderas 📸 We began to investigate which Starbucks coffee is the best for your money #starbucks #let’s put it to the test #savings #luisminegocios ♬ dance(256762) – TimTaj
The coffee he used to prove his point was a latte. In its Alto presentation (56 pesos) the drink contained 260 milliliters without foam, when the glass is marked with supposedly containing 300 milliliters. Later he tried the large one (69 pesos) with a real content of 350 milliliters without foam, when the glass is marked at 400 milliliters.
Finally, he tried the 75-weight Venti latte, with a real content without foam of 480 milliliters, while the container is marked with 500 milliliters.
“The size of coffee that gives you the most value for your money is the venti”, concludes the famous tiktoker.
Like this interesting exercise to check the real milliliters contained in drinks from starbuckssome brands have undergone bold consumer experiments, giving way to a social media practice known as deinfluencership.
The deinfluencers They are a new category where content creators on social networks take products and services, put them to the test and issue comments that discourage their purchase, with praiseworthy arguments for using them or demonstrating flaws in their performance.
@priscyescoto Testing controversial products 🫰🏻 #priscyescoto #fashion #fashion #ootd #outfit #trend #ootn #luxury #bag #bags #fendi #shop #makeup #beauty #hourglass #planchadianafletes #dianafletes #shopping #haul #unboxing #grwm #for you #pt #foryou #fyp #hair #makeup #beauty #foryoupage #I deserve it #abundance #amabundance #abundance #routine #formal #wedding #aesthetic ♬ Aesthetic – Tollan Kim
A very recent case in this regard was offered by the tiktoker Priscilla Escoto (@priscyescoto, TikTok) in a video that has nearly 900,000 views and that he identified as material where he tests controversial products, starting with the test of Diana Fletes’ hair products, denying that it is paid advertising, on the contrary, he demonstrated that you paid for your product with proof of purchase.
In the video he tries what he calls a dryer dupe Dyson that it costs 15 thousand pesos and that in the economic version of Diana Fletes, the device has a cost of three thousand 999 pesos.
After combing his hair with the device and giving his testimony of how valuable it was to have touched his hair with the equipment, comments were immediate, from users who thanked him for showing the product so as not to buy it, to those who criticized him for arguing that it was an honest review and not advertising.