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Rakuten Insight rrevealed that 31 percent of consumers said they were convinced to buy a product, based on the promotion that gave it that personality.
communication in TikTok has given way to this type of content.
Belinda fell into the hands of a tiktoker who analyzed the alleged profile of entrepreneur that the singer and one of the most popular personalities in Mexico have, with songs like toad.
This popularity that in your account instagram has more than 16 million followers makes it a influencerswhich within the industry of people who have an impact through social networks, has revealed in studies of Rakuten Insight that 31 percent of consumers said they were convinced to buy a product, based on the promotion that gave it that personality.
From “Sapito” to undertake
From a karaoke even a makeup line are the ventures that Juan Angel Aguilar (@financebusiness, TikTok) listed in a video that has more than 300,000 views.
Aguilar discovers in his material that all the businesses in Belinda that lists have been successful. The first of them is a business called La Chismosa Canta Bar, which is a karaoke located in the south of Mexico City, where the consumption of food and drinks is allowed, as well as being decorated with elements alluding to the singer.
Another enterprise that the young man assures is in the hands of Belinda is Tharaa Cosmeticsa product that is promoted as a line of products aimed at Latina women.
A third venture run by the famous singer is a brand of food supplements called wonuwhich mainly sells collagen and protein of vegetable origin, which are the products within this category that are sold the most.
After publicizing the alleged undertakings of the actress and singer, the comments were immediate and assured that she is “a very hard-working and intelligent artist and everything she does is done well and with unparalleled beauty”, while Others assured that having so much money, why is he borrowing, without arguing said sentences.
Just as Belinda was case of a video in TikTok where a review of their supposed ventures is made, there are cases of celebrities who have become famous for the businesses they have launched and who make the most of social networks to show us how they impact consumption.
We saw this with actresses like Marlene Favelawho started a clothing and makeup sales venture, taking advantage of his social networks to make it known.
“When this dream started I wondered if my main goal of empowering women through their beauty would work!!! And today I want to say thank you for a dream come true!!! Thanks to all the beautiful women who show me every day that my work has been worth it!!!” Marlene wrote on her profile on said platform to share the news.
The actress’s brand is written both in a makeup line and in a clothing line that are part of MF Empireas he decided to call in branding to the set of products that you have for sale under your personal name.
Among the makeup line that is for sale is a whole range of lipsticks with prices of 270 pesos each, while the box with a collection of lipsticks, ten in total, is priced at 2,200 pesos.
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