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The experience narrated on TikTok has close to a million views and is one more case of how the confusion of euros for pesos or dollars for pesos generates great anecdotes in networks.
There are studies such as the “Statista Survey Online-Shopping in the US 2018”, which show how important website design is.
The shopping experience triggered by graphic elements determines the capacity of consumption today.
A tiktoker reported how a purchase experience for a shirt that he thought cost three thousand pesos ended up being his worst experience, which reminds us of other cases where stories are told in which a user confuses the price paid for euros for pesos either dollars for pesos and patent how important design is on sites Web.
Design is so important that even studies As the “Statista Survey Online-Shopping in the US 2018” survey the most important graphical elements in an online store, finding that 60 percent considered web usability crucial, followed by 51 percent who considered search and filter functionality crucial.
“This statistic shows the results of a survey conducted in the United States in 2018 on online shopping. Around 60 percent of those surveyed stated that website usability is important to them in an online store,” he explained. alexander kunstspecialist of Statista that carried out the presentation of this study, exclusively for subscribers of the platform.
On social networks there is a popular trend of videos called “things that keep me humble”, in which users take the opportunity to narrate anecdotes of embarrassing situations that they have faced in their day to day.
@drsergiosp Moments that keep me humble #Humor #Laughter #Viral #Doctor #Doctor #Doc #Med #DrSergioSP #storytime #Story #Humble #History #Bank #Gossip #gossip #chismestiktok #true story ♬ original sound – Sergio Saldana
The last to join her was Sergio Saldana (@drsergiosp, TikTok) who narrated how he was encouraged to buy a shirt on a luxury products website, where he said he discovered a shirt that despite the fact that it had a high cost of three thousand pesos, he was motivated to buy it, because the design had motivated him to acquire it.
“Something just happened to me that is going to keep me humble not for a day or a week, but for my entire existence,” explained the tiktoker when alluding that he had made the purchase of a player with a “reasonable” cost considering that it was a luxury brand on a website that offers products at a high cost.
“There was a shirt that said it cost three thousand pesos and the shirt was very good but it’s too much to be from this brand, but that’s what you work for and I order it,” explained the young man. tiktokerwho also narrated the moment in which, after the purchase, he began to carry out his ordinary activities and it was not until the next morning that he received a call from his bank, where they alerted him that after having registered the purchase, they suspended the payment, because it was a transaction that you do not commonly carry out with your plastic.
The young man narrates that he authorized the purchase to the bank operator who called him, only that he was surprised when they informed him that the purchase was for sixty thousand pesos, for which he found out that the amount of the garment that he won was in euros .
The narrated experience shows us how important it is to pay attention to the purchase process and how it becomes interesting to attend to the consumer and the demands that he carries out.
The video posted by tiktoker It has nearly a million views and is a reminder of how important the shopping experience becomes from proper usability.
As part of this experience, important antecedents have been resolved that show how important the customer experience has become and how important the consumer experience is based on contact points.
We saw a great example of this when a consumer narrated the story in which she received a call from her father, who, hysterically, demanded a charge of 10 thousand dollars for the tickets, because he confused the currency and instead of pesos, what was on the table was dollars. paying.
These two cases show how interesting the shopping experience is today and how, based on basic activities in consumption, such as those that have to do with innovation in the market, shopping experience activities are increasingly defined. valuable.