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studies like “GlobalWebIndex Flagship Report 2020” have identified what motivates a consumer to buy a product in on-line.
Crónicas Clasemedieras shows how important the shopping experience is by country, when comparing the same product in different countries.
McDonald’s It is one of the leading brands in fast food retail.
A tiktoker made a video where compare breakfast at branches in Mexico and the United States of McDonald’sto find the best flavor, so the Mexican seasoning won.
This interesting exercise that considered elements such as complements and seasoning in food discovered that the offer changes between countries, so that the cultural and gastronomic influence impacts what is eaten in fast fooddespite the fact that it is the same brand and offer of food.
We discovered the above when we discovered in a study titled “GlobalWebIndex Flagship Report 2020” what motivates a consumer to buy a product, for example, when they have to make this purchase online.
“In 2020, the number one reason internet users around the world added a product to their online basket and bought the item was free delivery – just over half of consumers said this benefit would increase their likelihood to buy a product when buying online. Many Internet users also took other customer reviews and easy return policies into account,” the study explains.
McDonald’s, where does it taste better?
An interesting exercise carried out by a tiktoker showed which menu is best between a restaurant in Mexico and one in the United States. The exercise is an interesting product test case, in which now consumers are given the task of carrying out comparative exercises of these, to make their spending more efficient, at least that is the primary purpose of this type of activity.
The case made known by the tiktoker reminds us that McDonald’s is one of the leading brands in fast food, since like the rest of its competitors it has diversified its offer to new categories such as a range of breakfasts and it is interesting to see this activation because the brand establishes a schedule in which for several hours At the beginning of the day, its restaurants only offer foods related to its breakfast menu.
To analyze which flavor experience is the best between Mexico and the United Stateshe tiktoker Alex Fernandez got the idea to compare the McTrio Breakfast Deluxe which he bought at a branch in Monterrey, Nuevo León and consisted of egg, sausage, biscuitcoffee and dad.
The verdict of the first menu tested in Mexico is that it approved the taste of the hot cakes and recognized that the egg was accompanied by bacon, while the flavor of the coffee was even more remarkable.
Upon arriving in the United States, he bought the Big Breakfast with Hot Cakes and at a cost of five dollars and 99 cents obtained in a branch of McAllen, Texasegg, sausage, biscuit, hot cakes, potato hash brown and coffee. The verdict of this menu is that it was a very greasy one both in the potato and in the protein that they gave it and although they gave it considerable complements such as honey maples hearty and grape jelly for your biscuit,preferred the mexican menu which was not greasy, had bacon on the egg and taste of carbs was good.
These comparisons have not only been carried out in the fast food retailAlso in the fast fashion retailwhen Crónicas Clasemedieras (@yo.flor.al, TikTok) went on a trip to various cities in Europe and made the decision to buy the prices of the same garment in Zara stores in Plaza Andares in Zapopan, Jalisco; Paris, Madrid and Rome.
When making her comparison, the woman realized that the price of the garment was cheaper in European cities, because while in Mexico the cost of the bag she compared was two thousand 299 pesos, it was reduced to seventy euros in Italy , France and sixty euros in Spain, the brand’s parent company being the market where the garments are sold most economically.
This trend of creating content about product or brand experiences is part of an increasingly valuable exercise in the market, which has to do with the ability to rethink the consumer’s expectations of a service or product.
@alexfernandezguz Comparison of McDonald’s breakfasts in Mexico #vs USA, have you already tried them? #comparison #competence #breakfast #hotcakes #mcdonalds #coffee #monterrey #mcallen #saltillo ♬ It Will Be Nice – Balang_3go
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