- Index hide3 So far in 2023, TikTok has positioned itself as the sixth social network with the largest number of active users, the first being Facebook.
In 2022, TikTok reported 755 million monthly active users in the world.
56 percent of users are women.
TikTok seeks to continue positioning itself as one of the user’s favorite social networks, due to its dynamism, versatility and easy execution, this platform has garnered a large number of active accounts; now premieres “Promote“, a tool that will allow convert organic content from creators into advertisements.
Facebook, YouTube and WhatsAppit’s three o’clock industry-leading social mediasince they have the largest number of active users worldwideAccording to a study conducted by data reportduring January 2023, FB was positioned as the social network with the most active users with a total of 2,958 million, followed by the video platform with more than 2,500 million users, while the instant messaging app obtained a total of 2 billion.
In MexicoWhatsApp and Facebook are still the social networks with higher percentage of userswith more than 90 percent of the population according to a study carried out by data reportthey are followed by Messenger and Instagram with 80 and 79 percent respectively, TikTok It is positioned as the fifth social network with the highest number of percentages, according to the study, this platform has just over 70 percent of the Mexican population.
“Promote”, the new TikTok tool to create ads
TikTok is one of the most popular social networks in the world, this platform originates from China and was created by the technology company bytedancein 2016. In 2022, this social network had a total of 755 million monthly active users in the world, this according to a study conducted by Business Insiderhe also revealed that by 2025, this number of users is expected to reach more than 955 million.
By having this number of users, the company that owns TikTok has had to adapt to the new needs of its consumers, and with the rise of the so-called influencersthe platform has had to add new useful tools for these content creators, with this in mind it enters the panorama “Promote“, a tool that promises to turn organic content from creators into adsso a post viral can become a door to take advantage of audiences and promote the profiles of the owners of this content.
Promoteit has segmentation and impulse functions, which content creators will use to direct traffic to their profiles, but not only that, this new tool will allow these creators raise your numbersIt is also an opportunity for small and medium-sized companies that seek to increase their community on this social network. It should be noted that this function will only be available for videos that do not use copyright-protected music.
The purpose of this function is drive traffic directly to the user’s TikTok inbox, and besides boost content will allow the promotion of both Lives and videos. Promote is designed to not only increase your audience, since it is possible to use it with other profiles, so the user will give a boost to the content or creator of your liking.
The new update opens up an interesting possibility, the opportunity for you as a viewer to advertise the content you like; advertising and promotion continually change depending on the environment where it takes place.
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