Several governments, including the United States, have taken steps to restrict or ban the use of TikTok among government officials and military personnel.
The project Cloveris an initiative that involves the construction of two data centers in Ireland.
TikTok has 150 million monthly active users in Europe, of which 125 million are from European Union countries.
TikTok does not want to be banned from Europefor which he has presented the “Project Clover“As a strategy to protect the data of Europeans in depth and thus prevent more countries from continuing to ban their platform, since recently this has also been prohibited in Denmarkclaiming that it is for security reasons.
It is well known that TikTok It is one of the applications that has been downloaded the most in the world, mainly in recent years. During the pandemic it was one of the most downloaded and gained great popularity, managing to position itself to this day, according to estimates from the Sensor Towerin 2020 it had around 2 billion downloads between the Google Play Store and the App Store of Manzana.
TikTok has maintained its position among the most popular social media platforms of 2022, although it still trails behind Facebook and Instagram In terms of popularity, TikTok’s meteoric rise continues unabated. Boasting a 215 percent growth rate in brand value, it is also among the most valuable media entertainment brands in the world.
Ban on the use of TikTon in various territories
It was recently announced by orders of the White House, in the United States, the ban on TikTok for government employees. Something that was seen coming since former President Donald Trump was in the White House, he expressed his concerns about the security of TikTok, even issued an executive order in 2020 that sought to prohibit the use of the application by officials and contractors. of the government.
Likewise, countries such as Australia and Japan also issued warnings to their citizens about the security risks of the application.
On February 23, it was learned that the executive body of the European Union, the European Commission, decided to ban the app among its employees and officials to “preserve the institution.”
The new determination also meant that employees of the European Commission cannot use TikTok on their personal phones.
According to the EC, officials and stable workers must “eliminate the application as soon as possible”, before March 15, for “cybersecurity risks”.
TikTok launches ‘Project Clover’ to avoid being banned in Europe
In an attempt to avoid being banned in europe, TikTok has released the ‘Project Clover‘. This initiative aims to address the privacy concerns of users and ensure that the application is safe to use in order to convince users politicians europeans that the application is safeguarding the data of the users in said continent.
According to a report from The Wall Street Journal, the first stop to carry out the plan was London. TikTok executives reported to British political advisers, think tanks and other lawmakers on Monday about the platform’s plan to protect European user data. The plan’s name refers to a well-known symbol from Ireland, where TikTok plans to build two data centers to store the data of European users.
Said Chinese company also plans to hire an independent European firm in order to monitor the operation of the app to prevent any unauthorized attempt of certain data transfers. It will also rely on Oracle to analyze the changes that are applied to the video recommendation algorithm. This to avoid doubts about the use of the platform for propaganda purposes.
Although TikTok It is one of the most popular platforms, now it has been in crisis since it is being banned in various territories that are really important for the application, such as the United States, Canada and Europe.
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