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inside the studio “Digital 2022: Global digital overview” it was discovered why network users enter these platforms.
Instagram premiered at the time reelsa function that was speculated, copied to the video format of TikTok.
In the ranking of social networks, both TikTok such as Instagram have been establishing themselves as the most valuable in the world, according to Brandz – Top 100 Most Valuable Global Brands.
Within this study it is revealed which social networks are the most valuable and in this sense there are brands such as Facebook that head the list and follow Instagram, with $14.5 billion Y TikTokwith $16.9bn. Now the latter seems to have copied the photo gallery function with which Instagram became known worldwide and we already know what the latest update is like.
Such value of both brands shows how important it becomes to develop tools that help consolidate best practices, to attract the attention of network users.
To attract your attention, gallery like Instagram
“PhotoMode” is the last function TikTok premiered on its social network, with which it allows its users to edit videos and now images in the gallery, with space for photo captions per gallery of up to 2,200 characters.
Among the main features of this new function, in addition to being a clear imitation of the gallery that Instagram uses in its social network, users have editing tools that allow them to add music, sounds and edit the text.
The new feature in apps china occurs after Instagram presented the Reels that at the time were considered as the copy with which they responded to the growing popularity of TikTok.
This adoption of short videos in Instagram He moved the social network away from the model with which it originally emerged on the networks, of simply showing photographs, a fact that earned him the rejection of the Kardashians, who regretted that the social network increased the commitment to video instead of photography.
These criticisms tensed the scenario in networks, because due to the influence of this family of celebrities, strong crashes were expected in the stock market, however, there were no radical changes and the social network continues to operate, now seeing how TikTok launches a feature that is similar to its popular image galleries.
This permanent commitment to brand new functions in social networks has become decisive, to promote decisions by the consumer and not only that, to define before this resource that serves in the way it communicates in the market.
For him study “Digital 2022: Global digital overview” There are key reasons why these social networks are constantly adopting tools released by their competition.
The 21 percent of network users in the world say that they enter them to publish content about their lives; a 31 percent what it does is find content.
Connecting with the user of networks is the main commitment in networks, motivating in these companies the communication they need to be able to grow in the market.