It is difficult to believe for those who were familiar with the Internet before the emergence of social networks, but it seems that by 2024 TikTok will be consolidated as a favorite platform for the youngest Internet users, knowing that they prefer to consume news from it, even though it is not known. a trustworthy site for isso.
However, a new investigation revealed that the young people of Geração Z, born between 1997 and 2012, share news in a different way from previous generations.
Once, according to my study, more than 40% of people between 18 and 24 years old receive news from TikTok at least once a day, in comparison with barely 19% who are from a reliable and rigorous daily site, such as to BBC.
This change in news consumption has important implications for the future two modes of communication. As well as you enhance risks for the society with the existence and use of this platform in the post-truth era.
Why do young people in Geração Z prefer TikTok to watch news instead of the BBC?
Or report Falando com a nação: How to falar com a modern Grã-Bretanha, conducted by Charlesbye Strategy and Research Interactive, interviewed more than 8,000 people to understand their news consumption habits. Finding a series of worrying discoveries.
For example, people between 18 and 24 years old are less likely to participate in current affairs. This is a dynamic in which only one third of the news contains specific news.
On the other hand, as older generations are more likely to be kept updated, once 90% of people are over 55 years old or have more serious news daily.
Television continues to be the most reliable source of news in Grã-Bretanha. However, social networks are quickly gaining ground. Here are others dices worrying:
• Instagram (44%), Facebook (33%) and Twitter (24%) are also used more by Geração Z than the BBC.
• Only 33% of young people between 18 and 24 years of age specifically need or attend communication channels to stay up to date on what is happening.
• More than two thirds two British people say they earn a daily wage at least once a month.
Lee Cainfounder of Charlesbye Strategy e Research Interactive and ex-director of communications of No 10, affirms that this trend marks the beginning of a “media era of the next truth.”
Once Geração Z gets its news from fragmented and often less trustworthy sources, it can be more susceptible to misinformation and fake news.
TikTok, Instagram, Facebook and Twitter are now Geração Z’s preferred platforms for information, surpassing traditions such as radio, television and news.
So perhaps traditional communication methods have to adapt to new forms of news consumption if we want to continue being relevant to Geração Z.
It may be necessary to create more engaging and visual content for social networks, or at the same time establish your own platforms to reach that audience.
A battle with the attention of the Geração Z malfunction.