- TikTok has more than 1,000 million users and the growth strategy has one direction: video games.
- It is testing the incorporation of some short video games in the Vietnam market.
- If the plan is successful, it could spread to the rest of the world.
TikTok’s growth strategy has one direction: video games.
This can be seen in the tests that the short video sharing application is doing in one of its markets with the highest user growth: Vietnam.
As published Reuters This Thursday, May 19, TikTok is testing so that its users in that country can play in its application. The plan, if successful, is to extend it to the rest of the world.
TikTok’s strategy is to point to video games as a driver of interaction, a key step to sustain the company’s exponential growth.
TikTok is growing even without games. The past year has seen ad revenue rise.
According to Insider Intelligence, in 2022 it could bill for advertising more than three times what it did in 2021. Some 11 billion dollars, exceeding the combined sales of Twitter and Snap.
TikTok and video games
Adding video games to the platform, TikTok could grow advertising revenue, as well as the number of weekly hours that users spend on the app, one of the most popular on the planet with more than 1,000 million active users.
Vietnam is the market chosen for the first video game test on TikTok because seven out of 10 inhabitants under the age of 35 are technology experts.
It is common that, in addition to TikTok, other technology companies launch tests of their future global strategies. Meta Platforms and Alphabet did it before.
TikTok, owned by Chinese company ByteDance, is testing HTML5 games through partnerships with game developers and studios like Zynga.
The plan covers the entire Vietnamese market, but while everyone can see the games that are being streamed, not everyone can play within the app.
The idea of TikTok would be to concentrate its video game offer on those owned by ByteDance.
While the company will start with so-called “mini-games”, which tend to be simple and short in development, the ambition is to slowly expand the offering towards more complex products.
Now read:
Football and TikTok: the strategy of the future that will drive the industry
They assure that Karol G sends a “satanic” message in her songs
Young “whitexicans” create a tutorial to travel on the CDMX Metro