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TikTok It is also facing controversy with the United States government, so its update comes at a very tense time.
As TikTokFacebook also released updates.
TikTok has already released its service that emulates the payment for content that has popularized onlyfans and bears the name of Seriesreminding us that in studies such as “Digital 2023: Global Overview Report” it is explained that the main reason for users of Internet, of resorting to social networks is that 56 percent sought to be in contact with family and friends; while 15 percent did it to follow influencers.
This scheme gives us a unique profile of both creators and followers on social networks and the opportunities that exist to take advantage of the updates that competitors in this industry such as TikTok either Facebook They present and realize how important it becomes to generate communication guidelines in the social network market.
Series is here, the “OnlyFans” of TikTok
This Tuesday it was formally presented “Series“, he paywall of TikTok with which certain content creators will be able to charge for special videos of up to 20 minutes in length.
With the new service, the monetization of content type onlyfansallows you to generate income with a subscription format, the cost of which will be chosen by the content creators, who may take into account Series up to 80 videos.
The new video option is interesting because it alternates with the traditional 15-second video duration offer; one, three and up to ten minutes, but now, with long videos, an interesting segment is opening up in the Chinese app, in order to compete with platforms like YouTube, which have established themselves as a benchmark in the online video market.
The introduction of this new feature comes at a tense time for TikTok with the United States government, since the authorities of that country recently voted to give power to the president Joe Bidento be able to prohibit the operations of the company in his nation, as well as the Secretary of Commerce, to be able to act and sanction the famous apps.
This series of changes represents an opportunity for social networking platforms to follow increasingly valuable schemes with the consumer and, above all, to establish increasingly important interaction patterns. By this we mean that the interaction in social networks with users becomes increasingly valuable resources, such as those that have to do with the way in which consumption is understood today and not only that, with the way in which it is It is used by social networks, which release updates to make it more dynamic. We saw a great example of this with Facebookwho refused to lose the competition against her sister instagram and her enemy TikTok, changed the duration of Reels from 60 to 90 seconds. It also provides video templates you’ve seen and liked for your own videos and finally the launch of Grooves, which synchronizes your video with beats of the music used to accompany it.
The updates we are seeing on social networks are proof that content creation has gone from being a hobby to an increasingly serious commitment of creators with followers, establishing a culture that sees this activity as a true industry.