The influencers dedicated to digital marketing on Tik Tok stand out.
They give tips on the positioning of a brand in social networks.
Marketers influence the strategies of new entrepreneurs.
Since social media have become a strong ally of brands and entrepreneurs, more and more people use audiovisual platforms to share their best positioning strategies in order to help small businesses and new influencers increase their number of followers and attract more positive audience; However, not all the successful ones are marketers, some just mastered the application code and became the best Tik Tok marketers to follow.
In less than three minutes, the marketing and advertising tiktokers offer basic guides to position a product or service at the top of the market. Their content is specialized and some even show their day-to-day life in plans, campaigns and projects in execution, which gives users guidelines for their own content creation or commercial operation.
Others, on the other hand, share their experiences of success on social networks and help new users to viralize and monetize their contributions on the web.
What is a fact is that Tik Tok is already a marketing strategy in itself; has more than 800 million active users worldwide and directly influences the consumer. According to data from the same platform, a user spends, on average, 43 minutes a day in the app, 67 percent discover new items by recommendation and, of them, 50 percent go to the brand’s website or profile to make their purchase and check the effectiveness of the “wonder product”.
Why view marketing accounts?
Many entrepreneurs have chosen to follow marketing influencers to learn easy, fast and inexpensive methods to establish themselves among the public and establish a clientele, since they learn by trial and error based on the experiences of other people and avoid, in many cases, make an unnecessary and prompt investment in advertising. Here are some reasons why listening to Tik Tok experts can help a new business grow:
- Trends. They keep you informed about consumer news and tastes in real time. What’s in fashion, what kind of products are the most sought after, and even the kind of music and video that young people under 30 enjoy the most and that can be used in a good advertising campaign.
- Originality. Marketers offer fresh tools and ideas, “right out of the oven.” They know their target audience so well that they anticipate topics and actions that could quickly go viral.
- Advice. They always give tricks to generate organic and quality content that tells the world why they should know you as a brand or as a person. They help to focus a goal and master the algorithm of the platform with simple techniques, such as the description, hashtags and keywords that are recognized and better positioned in the search engine.
- Strategy. Some even leak information about the monetization of videos on Tik Tok and other platforms. They tell you when your brand or image has earned enough or are ready to pay for advertising, such as influencers who spread your product through the same app.
Five Tik Tok marketers to follow
- With 140 videos “on air” and almost 95 thousand followers, @academiadetiktok offers tips and advice for future influencers. Its creator is Ruth Montoya, a young woman who managed to maximize her number of followers and likes on Tik Tok and now teaches new users to create quality videos that are recognized and suggested by the platform.
Montoya has its own Telegram group where it shares information about the predominant social networks and its communication channel is always open to anyone who seeks to position themselves among a large number of followers, be it for its educational, entertainment, informative, commercial or any other content. another item.
- Useful for any brand, @fun.google_tricks specializes in teaching users how to use Google’s hidden and little-known tools. With just 37 videos, the account already accumulates more than 165 thousand followers and one million likes.
This is a true example that it is not always necessary to put a face to content, since its creator does not appear physically and only his voice is known. With the recording of a computer screen, the user breaks down mechanisms hidden within Google’s enormous information library and helps to dominate the most famous search engine in the world.
- With more school than the previous ones, @somos_pd It is an account specialized in marketing, carried out by an agency dedicated to the matter. Have more than a million followers and seeks to promote entrepreneurship with valuable and educational content.
The creator basically does 60 second tutorials for independent sellers or retailers. “2 tricks to design in Canva”, “tutorial of ads on Instagram”, “how to do surveys” or “What to post if you sell … hair products”, with some of the titles it promotes.
- The mexican @muydonias she is not far behind, according to her profile and her first “presentation” videos, the young influencer is a marketer by profession and in just a year and a half she has managed to reach more than 59 thousand people, who follow it for constructivist purposes.
She is already a brand thanks to Tik Tok, with an established logo and blog; offers tips on entrepreneurship and tricks that can be applied in any sector of commercial activities. With it you can learn, for example, about content errors in social networks and how to build a good image so that your brand generates trust among the audience.
- Andrea Belmonte, @soyandreabelmonte, She is an intelligent and bold young woman, which has made her grow in Tik Tok and become known among advertising and marketing professionals, as her followers have expanded and they ask her technical questions from different countries.
The also Personal Brand Consultant already has more than 135 thousand followers thanks to his amateur entrepreneurship videos, made and directed for people with zero experience, but a lot of motivation to start a business. According to the young woman, her goal is to create her own school called “Differentiate You”, which will teach methods to highlight a brand over the immense competition.
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