- Index hide
In Mexico, according to a recent study, the purchase of second-hand items is experiencing significant growth among millennials and generation Z.
More than 40 percent of Mexican consumers claimed to have made purchases of second-hand clothing, footwear and other accessories during 2020.
By 2025, the second-hand clothing market is estimated to be worth $75 billion.
A video circulates on social networks of a street vendor who, to attract the attention of the clientele, performs a heartfelt interpretation of “Watermelon Sugar”, a song by Harry Styles.
Undoubtedly, the second-hand market has been showing a significant boom and popularity among consumers in various parts of the world, where platforms such as Mercado Libre, eBay, Linio, among others, have been gaining more ground every day.
A survey carried out between March and April of last year, detailed that 42 percent of the so-called Generation Z population (ages 18-24) and Millennials (ages 25-37) He claimed to have made purchases of second-hand clothing, footwear and other accessories during 2020.
And it is that, it should be noted that there is a considerable part of consumers seeking purchasing alternatives that are less harmful to the environment, promoting the development of the circular economy, thereby allowing other people to recover part of the value of their used goods. before getting rid of them.
Based on this premise, Mexico is one of the countries that has most opted for this purchasing model, as shown by a recent survey, which reveals that among the most consumed items are clothing (21 percent), footwear (12 percent), electronics (12 percent), furniture and household items (11 percent), books, movies, music, and games (11 percent)among others.
Having said that, Thredup suggests that, by 2025, the value of the second-hand clothing market will be worth $75 billion.which speaks of exponential growth thanks to the consumers themselves.
A video is circulating on social networks in which a flea market worker, a worker at a bale or second-hand clothing stall, resorts to Harry Styles and his song “Watermelon Sugar” to attract the attention of the clientelea strategy that has caused various reactions in social networks.
@thriftshopmx you go to the street market to pack and they surprise you with a concert, I don’t know what I did to deserve so much?? #Harry Styles #watermelonsugar #tianguis #bale #bazaar #second hand #mexicomagico #fyp #for you #foryoupage
Reality dictates that generations of millennials and, mainly, the centennials they are transforming the old consumer, now looking for brands or purchasing models that are more respectful of the environment.
In this sense, a survey carried out by Global Data Y Thredupwhich was carried out between March and April of last year, reveals that the trend towards second-hand purchases has had a greater presence of consumers millennials Y centennials.
Now, Harry Styles is one of the singers with whom the new generations have managed to connect the most, to the point that his song “As it Was” will be part of an album that TikTok will release to promote his most viral songs.
This project is called “TikTok Classics: Meme and Viral Hits” and also includes songs like “No Roots”, by Alice Merton, or the piano song “Pieces”, by Danilo Stankovic, both seen by more than 3.4 million users.
From this perspective, we speak of a well-thought-out strategy on the part of the flea market in order to attract customers, offering, on the other hand, a different shopping experience to consumers.