The 2018 World Cup final reached an average television audience of 517 million viewers.
In 2021, FIFA’s marketing rights revenue was over $131 million.
Qatar 2022, is considered one of the most expensive world cups.
A few days after the start of one of the most important sporting events in the world, such as the FIFA World Cup, stories are already beginning to emerge around these dates. Recently, a video that is going around the world and that keeps everything that could happen on alert in Qatar 2022, due to the strict rules of the country, where it can be seen how officials from the Arab country threaten to break a reporter’s camera while he was live.
Like all events, there are rules that must be followed when arriving in the host country. Remember that Qatari culture may be different in terms of cultures and traditions, so fans Those who decide to live the adventure of accompanying their team in the tournament will have to know certain rules that exist in the Middle Eastern nation.
Among these rules is the clothing of the fans, the behavior, and even what they can or cannot consume.
This world cup is considered one of the most expensive, and according to data from the organizing countryalready accumulates 220 billion dollars, in costs, becoming the most expensive of all time. And it is that if the expenses of the Arab nation are compared with those made by Germany in the 2006 World Cup, the difference is abysmal, since the European country only spent four thousand 300 million.
However, it is relevant to clarify that the investment made by Qatar for the construction of the stadiums ranges between six thousand 500 million and ten billion, and the amount increases due to infrastructure expenditures that are part of Qatar’s expansion plan to 2030.
Qatari officials caught threatening reporter
Like many, they are waiting for what can happen in the soccer world cup, both on the pitch and off it.
In the recording that has gone viral, Danish reporter Rasmus Tantholdt can be seen reporting live on TV2 when a group of men approached him in a golf cart, clearly annoyed with him filming. One man waved at the camera, but another tried to hide it, which quickly turned into a heated exchange.
“Sir, you invited everyone to come here. Why can’t we film? It’s a public place,” Tantholdt said in English, as an official covered the camera and blocked the network’s filming.
“The best world cup ever. Everybody is welcome in Qatar!” https://t.co/F5HQs1ZNlC pic.twitter.com/ZpwqdFsoIQ
— Casper Fischer Raavig (@CasperRaavig) November 15, 2022
As the exchange progressed, it became more and more heated. Tantholdt was filmed showing the men his permits, but they seemed to imply that he did not have the correct ones. It was at that moment that one of the officials threatened to damage the camera they were using to film.
We now got an apology from Qatar International Media Office and from Qatar Supreme Committee.
This is what happened when we were broadcasting live for @tv2nyhederne from a roundabout today in Doha. But will it happen to other media as well? #FIFAWorldCupQatar2022 pic.twitter.com/NSJj50kLql— Rasmus Tantholdt TV2 (@RasmusTantholdt) November 15, 2022
“You can break the camera. Do you want to break it? Okay, break the camera. So, you are threatening us by breaking the camera,” the reporter said while being recorded.
According to Tantholdt’s Twitter account, the network finally got an apology from the Office of International Media and the Supreme Committee of Qatar.
The 2022 World Cup has been surrounded by controversy involving the host country, with Qatar’s human rights record under scrutiny, as they prepare to host the tournament that will begin this Sunday, November 20.
And this is how the whole world begins to set its eyes on an event that is considered important for many industries, especially for advertising, for all the brands that join in with campaigns and strategies.