It seems that the honeymoon between the population of mobile users and Threadsthe new social network derived from Instagram designed to annoy Elon Musk by occupying the place that is leaving more and more vacancy Twitter.
At the beginning of July we witnessed how the new Meta and Mark Zuckerberg application was betting on destroying the blue bird site, generating in its launches quite a few records to become one of the most downloaded apps in history in a very short period of time.
Our first impressions, after five days of in-depth use, is that Threads felt just like Twitter in its early stages. Where the feed is inoffensive, absent of bots and short posts seem to assemble a collective haiku.
The app feels like something newborn and still has a long way to go to refine the experience. That is precisely its main attraction, but also the biggest problem for many.
In fact, the issue could already be considered relatively serious, with a serious collapse in user usage of the platform recorded after its loud and popular launch.
Threads falls seriously: Meta urges improvements in its interface
According to an article in Wall Street JournalThreads, the Meta application that was created expressly with the objective of serving as a more attractive alternative for the Twitter community, has experienced a decrease of almost 70% in the number of daily active users.
The traffic data, compiled by the market intelligence firm Sensor Tower, reveals that the highest peak of activity would have occurred on July 7, 2023, but two weeks after its start, its reach, use and interaction would have collapsed completely.
Today, once the initial hype has passed, Threads’ daily active users are around 13 million. An interesting figure for other platforms, but one that is ridiculous compared to the 44 million active accounts registered on July 7.
To better measure the impact, Twitter, with everything and the questionable management of Elon Musk, registers about 200 million active accounts per day, who spend about 30 minutes on the social network.
On the other hand, in Threads, the few active users would have an average daily time dedicated to the application of just four minutes.
Even at its peak, they didn’t catch up with Twitter, recording just an average of 19 minutes of browsing and usage.
The main reason for this decline would be the lack of basic missing features, such as no desktop version, no hashtags, and the inability to search for topics instead of just users, among other things.
Meta executives told the newspaper they expected a drop in usage and are planning new features to keep users on the app.
With such figures it is an urgent matter.