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In 2021, the sporting event was seen by more than 10 million viewers in Mexico.
In 2022, this event was watched by 112 million viewers around the world.
This 2023, it is estimated that the price of a 30-second spot has a cost of 7 million dollars.
American football lovers are already beginning to count the days for one of the most important sporting events in the world, the Super Bowl. But before all these preparations, the event that is not only relevant for the sports industry, but also for the marketing and brands sector, more details have been revealed and one of these is what the print advertising will be like for the 57th edition, which It will be held in Arizona.
The NFL final is one of the most watched and anticipated sporting events in the world and millions of dollars move behind it. in advertising sales, bets, sales, lodging taxes, food consumption and tickets.
In this sense, in the most recent date such as 2022, according to the Los Angeles authorities, the celebration left around 477 million dollars in the city. In fact, according to data published by the NFL itself at the national level, throughout the United States it generated some 16.4 billion dollars.
Advertising is another of the key points of this event and according to data published by NBC in 2022, for a 30-second ad at halftime about 7 million dollars was paid with a total collection that exceeds 500 million dollars.
Print advertising for Super Bowl 2023
Again and with the spotlight on the event, new details of the preparations for the big day in Arizona were revealed, where the big game will take place in Glendale on February 12.
Given this, there are many companies that are already working to provide a great show, and one of these, according to NBC News reports, the large format printing company BlueMedia is responsible for the print advertising that will be seen on the streets to promote the NFL event.
According to the information, dozens of workers are preparing banners, stickers and a variety of graphics that will decorate State Farm Stadium and 18 buildings in downtown Phoenix, as well as Phoenix Sky Harbor Airport and team hotels.
Among this publicity, it stands out that hundreds of Super Bowl 57 props are ready weeks in advance before the game, but the banners with the two official teams in play are a more complicated task.
In addition, The company in charge announced that Super Bowl 57 will have gigantic advertising for the stadium and all of Arizona
According to the American media, Bluemedia reached the agreement with the NFL before Super Bowl 49, which was also in Glendale and “Since then it has been turning host cities across the country into a top-down Super Bowl experience.”
Bluemedia executive vice president and partner RJ Orr has indicated that part of the plan for the exterior of this year’s stadium includes massive canyon walls. “to give the fans the feeling of northern Arizona.”
In that same context, the company is working with the NFL on an immersive canyon experience that will take attendees into the game. to the ticket scanning area.
Another strategy of the printer is that it also build the 3D elements that are placed in places like Hance Park and Old Town in Scottsdale, including interactive photo opportunities and a life-size Lombardi Trophy.
“The idea is from the NFL, they want them to dive into the Super Bowl, every place you’re in a host city,” Orr told the outlet.
Advertising is a key piece in the success of any event. That is why more and more brands are betting on creating traditional proposals, but that are combined with diverse experience to improve public attraction.
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