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Although 2022 has been a challenging year, creativity continues to amaze with advertising campaigns that remind us of the power of ideas when they communicate.
Communicating hand in hand with advertising campaigns achieves greater empathy of a brand with the consumer and identification, than if only a promotion strategy is made.
2022 will undoubtedly be a year to demonstrate that advertising campaigns are capable of achieving changes in the context, in which all kinds of events take place.
2022 has not disappointed creatively and this year we are witnessing at least 10 advertising campaignswhich this week reminds us that the level of idea management is at an all-time high.
The piece count advertising on this occasion, is proof of the importance that brands give to advertising, to be able to communicate with good ideas and do it strategically.
There is no doubt that today we are witnessing the importance of creativity in the market and the value of understanding what is right and, above all, what is worth it when having to implement resources that impact the way we communicate in the market today.
Campaign: #LiveWithMore
Agency: Adpro Communications
Brand: Blink
Country: Jordan
https://www.youtube.com/watch?v=wl_WBgDNLuM
The neobanks have decided to communicate with consumers and with a masterful advertising campaign they carry out this task.
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Campaign: Creative tips
Agency: TuffContender
Brand: Vans
Country: United States
One of the most powerful brands in the urban fashion market decides to surprise us with a campaign where it demonstrates its commitment to creativity.
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Campaign: This is Home
Agency: Shift Engage
Brand: Lafarge
Country: Zimbabwe
Standing out in the construction market with a campaign is possible, as Lafarge demonstrates.
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Campaign: The W Track
Agency: VMLY&R
Brand: Ford
Country: Italy
To commemorate International Women’s Day, Ford knew how he had to elevate his message on this important day worldwide.
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Campaign: Pudding
Agency: Filmakademie Baden-Wuerttemberg
Brand: Mercedes Benz
Country: Germany
Germany is the birthplace of Mercedes-Benz and in this campaign it shows us the capacity of a brand and the influence that ideas have when they are executed creatively in the market.
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Campaign: Let the walls be language friendly
Agency: CarrotComm Limited
Brand: Akij Ceramics
Country: Bangladesh
Rethinking the traditional through a powerful advertising message is the lesson of this campaign.
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Campaign: Lucia: The Jeweled Satchel
Agency: PRETTYBIRD
Brand: Alexander McQueen
Country: UK
Very rarely is the work between luxury brands and advertising agencies documented, and on this occasion, Alexander McQueen’s powerful and expensive brand collaborated with PRETTYBIRD in a piece revealing the Kering Group’s commitment to advertising to communicate to its brands .
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Campaign: Little Chef. Big Taste.
Agency: Giants & Gentlemen
Brand: Dr. Oetker-Giuseppe Pizzeria
Country: Canada
An innovative animated campaign manages to put a pizzeria at the center of the social conversation.
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Campaign: Only On Holiday
Agency: VCCP London
Brand: Walkers plus Doritos and easyJet Holidays
Country: UK
A promotion converted into an original advertising campaign has no waste to show us the value of communication.
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Campaign: VAR
Agency: Buzzman
Brand: Burger King
Country France
Burger King does not disappoint with a campaign that demonstrates the creative level it has.
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