- A TikToker is conquering brands thanks to the design it has made of its logos
- Her name is Emily Zugay and she has over a million followers
- Some brands that are already working with her are Nascar, Tampax, The Washington Post or NASA
Emily Zugay is a tiktoker who is conquering brands through a series of videos where she redesigns the logos of these companies. This is the story.
Social networks host all kinds of content, from those that limit themselves to following trends or “challenges” and even those that dare to do other things, which, as strange as they may seem, attract the attention of users.
In this sense, one of the platforms that encourages the creativity of users is, without a doubt, TikTok, the social network that, after the arrival of the pandemic, became fashionable and has gained millions of followers.
Such has been the relevance of the ByteDance platform that, to date, it has more than 700 million users worldwide, ranking as the seventh social network with the highest number of subscribers.
However, while being in position number seven in the ranking may not be a great achievement, the reality is that this promotion was achieved just from last year, when the pandemic began.
Learn about the case of Emily Zugay
On the other hand, one of the greatest attractions of TikTok is its connection with young people, those attached to the so-called Generation Z and who are, for many brands, the target audience.
Undoubtedly, much of the popularity of TikTok is due to the fact that most of its users are young people between 16 and 24 years of age, these being the ones that have driven the growth of the platform as an effect of the arrival of the confinement caused by Covid-19.
Thus, within this framework, a tiktoker has been attracting attention for some time and has done so through its content proposal on TikTok that, in itself, may not be the best, but which, for some strange reason, is conquering brands.
Her name is Emily Zugay and the content we refer to is about her redesigning the iconic logos of some brands such as McDonald’s, Starbucks, Apple and others.
His designs are not actually highly creative and even appear to be made by children who are just learning to draw. However, they are causing a sensation among users and, mainly, among the brands themselves.
The tiktoker initiative, supposedly, started only as a joke content, but that joke got out of control and her videos already add more than 10 million views and she has more than a million followers.
Brands are turning to their designs
The fury caused by Emily Zugay has caused brands to use, albeit for a limited time, her designs as her profile photo. It should be noted that the work of the tiktoker has the inventiveness of misspelling the names of the brands. For example, McDonald’s is “mcdOalds,” TikTok is “Tik Tock,” and so on.
After the success of the tiktoker, as revealed by Emily herself, several brands contacted her to redesign their logos.
In this way, brands and companies such as Nascar, Tampax, The Washington Post or NASA are some of those that have approached Emily Zugay.
Without a doubt, social networks are that space for people to express their creativity as best they please and that can be a great hook to attract brands.
Now read: