Instagram will launch a new function which will allow users to search the map to find places of interest close to them.
Since its appearance, Instagram has managed to position itself in the minds of social media users, mainly due to the visual power it provides. In accordance with Statista In its study on the social networks with the highest number of users worldwide in 2021, this application is positioned in fifth place, below Facebook, YouTube, WhatsApp and Facebook Messenger. It is due to its high demand by users that more and more companies choose to be present in this network; according to Postcron Blog 80 percent of users within the social network follow at least one business or company profile. The preference of the users of this network is influenced by the constant updates that have been carried out to improve the experience within the platform, where you can even buy and sell products.
The new Instagram feature
According to Herald of Mexico, It is expected that Instagram add a new function that will arrive in a few days, because a “Search on the map“, Which will allow users find places of interest around you. This would result in a more complete application, thanks to the features that the application already provides when allowing access to our location. Are functions They will be applied at the time of popular places such as parks, cafes or restaurants (whether or not the user is within the tourist area), however, the places of this function may be determined based on the user’s location and popularity of businesses, establishments or spaces.
According to the medium, you will be able to access it from the navigation bar, where you will find the icon of a map in the upper right corner or through the use of hashtags and by using keywords about the type of establishment you want to find. This function will come first to European countries, such as Greece, Italy, Portugal and Spain; however, it is estimated that it will arrive in Mexico in the next few months.
According to the study of Digital 2021 conducted by We are Social and Hootsuite, it is shown that the average of weather in which the users from Internet remain in social networks It is an average of 2 hours and 25 minutes a day connected, however, Mexican users remain in these approximately 3 hours and 27 minutes.
considering the time spent on social media, the businesses continue to increase their chances of success before the arrival of updates to this platform, in this case by registering it within it and creating content so that the new function allows you to become known among the most popular locations and win new consumers who may not know about the existence of said business .
In the same way, it is worth emphasizing the important use of Hashtag in the publications of our networks social, since these in the same way will support this new function from Instagram to be able to locate said establishment with the use of keywords.
Related Notes: