Specialists have studied for many years the analogy that states that “the state of abandonment of a house reflects the mood problems that a person may have”, such as depression, anxiety, social phobia and many other psychological disorders.
And it is that today talking about mental health is increasingly important for both adults and young people. The new generations are increasingly aware of the impact that this has on their daily habits, consumption, work, academics and, in general, life. In fact, social networks are the closest means to demonstrate the need for a less stressed and increasingly emotionally healthy population.
And it is that the figures continue to be alarming: according to the report “Health at a Glance 2021” of the OECD, Mexico is one of the countries most affected in the state of mind of the people. In 2020 alone, almost 28 percent of adults surveyed showed signs of depression, a figure nine times higher than in 2019; In addition, the study voices-19 revealed that 64 percent of adolescents and 71 percent of young people also show signs of low self-esteem and discouragement.
It shows the house of a person in depression and shocks Internet users
In order to make the problem of depression visible in the world and generate an impact of empathy among young people, the model Ellen Milgrau He started an awareness campaign through TikTok, which in a short time went viral and “dusted off” the emotional interior of many people.
“Sometimes the person cannot even get up to take a shower. There are situations in which it is not fair to call a cleaning lady because the dirt is very critical”the model told BBC News Brazil.
And it is that, alone and with support, the young woman set out to clean the homes of people in critical situations, showing how the state of mind directly impacts their life habits. Accumulated dishes, dirty clothes, garbage, cockroaches and even larvae accompany her in the series of videos that Milgrau began in March and that already have more than 30 million views on the Chinese social network.
@ellenmilgrau Sunday and I saw more of a complete episode! We are not EP 05 and we tied a headband to help a young person ✨🙏 tell us here, tell us your comments or what did you do 🥺 #faxinamilgrau #depressioncleaning #saudementalmatters #cleanhouse #wuweicreators @jadycarvalho @fgarroux @luajuana @wuweicreators ♬ we are original – ellenmilgrau
@ellenmilgrau full video da minha nova saga #faxine #depressioncleaning #cleanhouse #cleaningtiktok #fy #MinaQueDescomplica #donadecasa #beforedepois ♬ sound original – ellenmilgrau
@ellenmilgrau Ainda são 21h e ta aí or full ep!! Fiz with a lot of love and I hope you enjoy 🥺✨❤️ #depressioncleaning #faxinadepressiva #accumulators #housecleaning ♬ we are original – ellenmilgrau
@ellenmilgrau I saw the teaser of episode 3 of Faxina Milgrau, with the participation of the tiktoker of milhões that botou a mão na massa. Sunday theme or full episode, who will attend? #depressioncleaning ♬ we are original – ellenmilgrau
@ellenmilgrau And the firm works at full steam for more episodes!!! Teaser of EP 04 on Sunday or full ep at 9:00 p.m., get on the agenda!! E ai, do we have the courage to face this house? #faxinamilgrau #depressioncleaning #tiktokshortfilm #faxinadepressiva #wuweicreators ♬ we are original – ellenmilgrau
Social Media Awareness
The project, called Faxina Milgrau, was sparked after one of her dearest friends fell into depression and had trouble cleaning his own house. At that moment, the model not only realized the series that she was organizing, she also realized the importance of having a support group to help you get up.
“We used to say: let’s do an intervention, let’s get to his house with the brooms and everything. We were just talking, but there came a time when he really asked for help”Ellen recounted.
For the model, cleaning has always been a key part of her life, so she decided, with the help of her publicist Lua Rodrigues, to record the act of supporting her friend and upload it to networks, since she was still not clear about the type of content with which he wanted to start in the short videos.
“I thought of some niches, like makeup, because I wanted to grow on TikTok. When we talked about recording the cleaning, I thought: ‘it’s content that I like and it can work’”said
This is how, in addition to using the network as a strategy to increase her personal brand, Ellen Milgrau was inspired by the publications of the Finnish Auri Katariina, who has become a cleaning phenomenon for people with physical and mental problems.
“With this I can get out of my comfort zone and also show a side that many people have no idea about me. They think that because I’m a model I’m untouchable or born rich. not that. I was not born rich, nor heiress”, said the young woman in an interview, where she also made it clear that being a public figure she always wanted to generate social impact in some niche where she could really touch people’s hearts and lives.
Today, Ellen receives dozens of help emails, where people ask her for help on Instagram and TikTok to clean their houses due to depression, so she looks at the photos and makes a decision.
“We can now identify who are those who are looking for us and really need our help,” He says.
For now, he has no sponsor and can only take care of one house a week, but he hopes that this campaign will grow in favor of his image and his followers.
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