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Adidas and Gucci are two leading retail brands and have established a unique exercise: to communicate boldly.
There is an interesting pattern in fashion and it has to do with the ability to understand the consumer; To this extent, brands have managed to land unique collaborations.
The moment in which we live has given rise to an interesting sales phenomenon, in which brands collaborate with unique strategies.
Adidas x Gucci has hit the market and although it remains to be seen the new collection at the point of sale, the brand has given clues as to what products it will sell.
In this important collaboration we are observing a unique fact and it is the capacity of the brands to be able to be flexible to new categories, which are not wasted and do have the capacity to understand the market.
As expected, there is a key exercise to understand the purchasing power of these new collections that are not wasted, on the contrary, they reflect the importance of selling products of tremendous value in the market.
Who is Gucci and why has it partnered with Adidas?
As if it were early adopters, innovators and early majority, gucci has opted for collaborations with various fashion brands such as Adidas and in this exercise it is that a very important resource has been patented and it is the one that has to do with the way in which brands become products expected by consumer segments that love to acquire these launches.
Let’s not lose sight of a tremendously important aspect and it is the one that has to do with the way in which the consumer is understood today and the way in which it is involved in the market.
With this in mind, an interesting exercise is evident and it is the one that explains the opportunity to scale sales resources, which in luxury have to do with the opportunity to understand the consumer.
From this point of view, it is interesting to see the value that there is in communication of certain elements, which today warn us of a very important element, which is understand the capacity of a brand and its influence in the market.
The merger of brands to sell unique luxury products is an obligatory and demanded commercial guideline, in part because of the collecting that is carried out around these products and the resale that they generate with great dividends for those who bet on it.
This has led large fashion brands to constantly design strategies that help market their products and their originality is found in the label. with which they display their prices and further build their exclusivity, just as Gucci and Balenciaga have done.
The capacity that has been given in the market has determined value guidelines for the consumer and brands like Gucci have understood this.
Both companies, from the Kering Group, have conquered consumer decisions and with which they compete directly against LVMH Moët Hennessy, in a series of guidelines with which it seems to be a new and valuable market trend and to which we have to be attentive.
With this in mind, the work that must be achieved in the market is evident, and that is that collaborations are a safe sales formula, thanks to the line of products that end up conquering the consumer, both due to originality and the capacity to which they reach. these products, if relevant.