Why hasn’t Apple laid off thousands of people like the other tech giants? The answer lies in a simple, but effective strategy.
A bit of context: Tech giants are making rounds of mass layoffs. In recent weeks we have heard that the effect of inflation, the reduction in operations due to the post-pandemic and the correction of valuations in the industry have made calls bigtech they contract.
This same week Alphabet, Google’s parent company, fired 12,000 employees. Microsoft cut to 10 thousand a few days ago. And Twitter, which is experiencing the chaos of Elon Musk’s leadership, had layoffs Y massive resignations. Other technology companies such as Coinbase, Spotify and Snap have also reduced their workforces.
Apple no.
Why isn’t Apple laying off like its competition?
As the author Miguel López points out on the site applesphere, the Cupertino company has avoided (so far) making staff cuts. Not because it is too big to avoid the crisis, but because during the pandemic it had a different strategy than most of the sector technology.
In accordance with The Wall Street Journalfrom September 2019 to September 2022 the technology giants grew their workforces disproportionately. Meta increased its staff by 92%; Microsoft at 53% and Alphabet at 57 percent. In that same period, Apple only increased its staff by 20 percent.
López perfectly points out that “in times of fat cows, Apple preferred to have a more ‘smooth’ growth rate than the rest of its rivals so as not to have to do without anyone in times of lean times”.
So far, the only thing Apple has said about the global economic situation is that it will slow down hiring and reduce certain benefits like free lunches.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.