It is no secret to anyone that e-commerce have become the norm for consumers. In this way, companies of all walks of life have been almost forced to design their own online store.
The figures are clear and they put on the table great business opportunities that must be capitalized right in the middle of this recovery process.
The figures are clear. Data provided by Statista indicate, for example, that during the week that began on April 6 of last year, just one month after the pandemic began to spread in Latin America, the income registered by e-commerce platforms grew 230 percent compared to the week between March 9 and 15 of the same year.
Specifically, growth by country is much more overwhelming: in Peru revenues grew 900 percent, in Mexico the figure reached 500 percent, while in Colombia and Brazil the increase was 130 percent.
In the case of the Mexican market, we have to say about the Mexican Association of Online Sales (AMVO) 55 percent of people buy products and services online to avoid leaving home. The main reason with 48 percent of mentions is to avoid crowds in physical stores.
Interest could be sustained not only in terms of the number of people who join e-commerce, but also in terms of the time spent buying through these channels.
This is how the conclusions of the study have shown Oracle Retail Consumer Research 2020 which indicates that during the pandemic, Mexicans spent three to five hours a week on the internet to make purchases through available e-commerce channels.
This trend for online shopping has led organizations such as the Federal Consumer Prosecutor’s Office (Profeco) to increase vigilance around this type of commerce that will undoubtedly not stop growing.
With this in mind, tools such as the Monitoring of Virtual Stores signed by Profeco have grown in importance, which offers information on more than a thousand online stores around the main guarantees that must be delivered to the consumer such as the delivery of prices in national currency, the description of products and services, payment methods, purchase restrictions, delivery times and policies on cancellations, returns, refunds and exchanges.
Considering this information, we present those online stores that are far from complying with these regulations in these customer service indicators:
Worst brand
In this area is the Babett brand, which specializes in the sale of jewelry, only complies with the contact information without providing information on prices in national currency, the description of products and services, payment methods, restrictions of purchase, delivery times and policies on cancellations, returns, refunds and exchanges.
no contact
Among those companies that do not provide numbers or contact information are:
FIT SPORT 360 |
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VIA ONE |
DOTERRA |
AKUO |
ZENZERO |
PUMA OUTLET MEXICO |
AYMÉXICO |
LAVENDER DREAM |
DIEGO RUZZARIN |
8 BALL SHOP |
Final amount
Regarding the fulfillment of showing the total amount to be paid, some firms stand out such as:
TICKETMASTER |
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Will fly |
CORNERSHOP |
AMERICAN PARTY |
INN PARTY |
GAYOSSO |
FLAMINGO HOTEL |
CITY EXPRESS HOTELS |
RENAULT |
TRIP AND POINT |
WISH WHOLESALE |
National currency
Regarding the brands that do not deliver the payment or price of the products and services in national currency, we have that from Profeco the following are mentioned:
CREEKSIDE BLUELINE |
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SELINA |
MY DEAR BACALAR |
CANOPY RIVER |
NOTICE |
PLAYSTATION STORE |
WHAT HOT |
THRYFTY |
ACMAX |
GOLF EXPRESS.COM |
WISH WHOLESALE |
Product characteristics
Among the brands that lack this information are AliExpress, Medilab and Xiaomi Store México.
With regard to data on the available payment methods, some of the best-known brands mentioned are: La Casa del Libro, Mary Kay, MegaCable, Smart Fit, Fit Sport 360, The Body Shop, La Casa de la Pluma and Omnilife.
Privacy, cancellation and shipping methods
While firms such as Cinemex, Oxxo, Gayosso, City Express, Grupo Comercial de México and Domino’s Pizza are singled out for not having information on the cancellation processes, Dormimundo, Smart Fit and Mary Kay lack information on the privacy policy. Alibaba stands out for not mentioning shipping methods, as does Tienda Hasbro and Samsung Store México.