How is the value of each measured? football team in the eyes of the consumer or fanatic? To begin with, we have to understand these teams as brands. The clubs unleash in Mexico, as in other countries of the world, great passions.
A fan can spend between 1,000 and 45,000 Mexican pesos (approximately between 50 and 2,200 dollars) when buying a pass, and this is without counting the cost of merchandise.
The soccer team most loved by adults, the one with the most calls and the best known
To learn more about the Mexican passion for soccer, we find out which are the teams that generated, during the first half of 2022, a greater interest among urban digital users who, regardless of the results of their favorite teams, remain loyal to their club. . Among the most outstanding data revealed with the Football Index tool, there are:
Las Chivas: the team with the greatest calling power
The natives of Jalisco stand out for being the most pleasant team in the eyes of the Mexicans surveyed, especially among the new generations (18 to 34 years old).
The majority expressed that they would attend an in-person game of this team before any other in the next 12 months.
Regarding brand health, Chivas stands out as the most positive, particularly among women, as well as among young people between 18 and 34 years of age.
The Cruz Azul: the best known club
When asking Mexican digital users which team they have heard the most about, the Cemeteries ranked first, followed by the Eagles of America.
In addition, they stood out in third place as the “most pleasant” team.
Los Pumas, the most pleasant for the generation of +35
The university students were positioned second as the most pleasant team.
In terms of brand perception, the team obtained the highest score among the general population, but paradoxically it stood out among the “post-university” population, in the segment of those over 35 years of age, and among the men surveyed.
Through our Football Index tool, we monitor the daily perceptions of the public and fans of the 18 Liga MX teams. With this, it is possible to know the commitment, the health of the brand, as well as the image that the teams are projecting, to have a daily measure of the performance of the clubs as brands. This allows knowing precisely how each one is positioned in the market, thus helping to build a brand with a vision of long-term success.
Liga MX leads the soccer business in Mexico and Transfermarkt.mx statistics indicate that it is valued at about 110 million dollars.
David Eastman Research expert, business development specialist, marketer with expert knowledge of local and foreign transactions. Fully bilingual and culturally attuned with extensive global experience spanning Latin America, the US, Europe and Asia.