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An element that has distinguished Manzana in the technology market is that it has become a benchmark for the consumer.
The idea of Manzana is that the company seeks to experiment with new brand maintenance strategies before the consumer.
Manzana premieres a service and expands its ecosystem that has become a viral resource for generating sales and attracting consumer attention.
This attraction of the consumer has led to an important management of talent, which has become essential to the consumer, to have brands present in their consumer imagination.
There is studies the size of “The State of Personal Commerce”where the reasons why the millennials they trust a brand and 25 percent do so because of the communication strategy and data management; 22 percent, due to the origin of the company; 29 percent because of the size of the company; 51 percent due to the brand values they have and 60 percent attribute the popularity they have gained to the reviews the products have received.
Apple launches service
Apple Pay Later is the service that the company Tim Cook launched and with which it strengthens its brand ecosystem, in a market determined by product innovation but also by the offer of services, which these companies manage to consolidate.
Service Apple Pay Later follow a insight very important and it is the one that has to do with the demand and use that is made of technological products, not only with an option to make a purchase in payments, now we also see brands that have gone from the simple digital or technological scenario to one more active such as motivating purchases, as attempted by Disney+ when it premiered WandaVision.
Regarding the last service of Manzana that it launches on the market, gives its users the option of making purchases for a balance of up to a thousand dollars, within a period of four payments spread over up to six weeks, all this through the Apple Wallet.
Until now it is known that the service has only started with some users selected by the company and will extend the service to a greater number of users in the coming months, as part of the expansion strategy with which it will seek to add a greater number of users. fans of Manzana to its financing strategy that stands out for being a valuable resource before the consumer and not only that, it determines the influence that a product has in the market.
as the action of Manzana We have seen other important cases of brands that expand in the market with unexpected services, as happened with Disney+when the famous streaming premiered WandaVisión and a curious sales strategy, which consisted of selling online products related to each of the episodes of the series that it premiered weekly.
These two cases allow us to understand the importance that brands have acquired for the consumer and how, given this appreciation, companies have decided to try sales strategies, through which they manage to consolidate themselves in the market with resources that are of great influence on the market. market, thus leaving examples of brand operations, which at the end of the day remind us of how valuable it has become to transcend the traditional where these brands are found and migrate with new products and services to categories where the flexibility of their brands allows them to .