The 2015 Super Bowl had a record average television audience of 114.4 million viewers.
Average secondary market ticket prices increased from $2,329 to $10,540 in 2022.
In 2022, the cheapest ticket cost $5,800.
For lovers of American football, the date of the most anticipated sporting event of the year is drawing near, as Super Bowl LVII is, so preparations and tickets are already a topic of discussion between fans and non-followers.
According to NFL data, the Super Bowl is the annual championship game of the National Football League, which pits the champion of the National Football Conference and the American Football Conference against each other.
Various statistics highlight that this is one of the world’s largest single-day sporting event that generates high television ratings each year. As for example, “The 2015 Super Bowl had a record average television audience of 114.4 million viewers.
For all that, the enormous exposure of the Super Bowl generates millions of dollars in advertising revenue for the NFL. The advertising revenue of the Super Bowl 2020 reached a record of 449 million US dollars ”, says the portal.
This is the cost of the tickets in the resale
In previous years, the franchise has obtained large profits for various reasons, where it is included as the most important is the ticket office of the event.
In this opportunity, The meeting will take place next Sunday, February 12, the day of Super Bowl LVII, which will be played at State Farm Stadium in Glendale, Arizona.
It is already estimated that the great game captures the eyes of the sport worldwide and many are the fans of Philadelphia Eagles and Kansas City Chiefs who aspire to witness the celebration from the place of the events; but they must be willing to shell out a generous amount for a stadium ticket.
To date, there are several options to purchase a ticket and according to the StubHub page, tickets are offered with costs which start at $4,505 (estimated 85,000 Mexican pesos) and reach a maximum of 25,578 dollars (around 485,000 Mexican pesos) in the Main Premier area.
Signs the Super Bowl is getting closer 👀 #SBLVII pic.twitter.com/igRmG2Gt0l
—NFL (@NFL) February 1, 2023
Another option that fans can use is the Ticketmaster platform, but they have slightly higher costs to this day; starting at 5,885 dollars (111,815 Mexican pesos) up to 25,000 dollars (475,000 Mexican pesos).
According to specialists, one of the factors that could raise prices as the days go by, is the presentation of the singer Rihanna, due to her popularity in the world.
Last year, the digital platform Ticketmaster indicated that these tickets for the game that took place at Sofi Stadium, located in Inglewood, California; they had the cost between about five thousand 800 dollars up to 60 thousand dollars.
Along those lines, another analysis suggests that buying a secondary market ticket to the big game can be a very expensive business, as average secondary market ticket prices have risen. from US$2,329 in 2010 to US$10,540 in 2022.
Also, while this event each year proves why it is a great event, statistics show that consumer spending in the United States related to Super Bowl weekend since 2007 (Super Bowl XLI) through 2021 (Super Bowl LV), understand that US consumers will spend a total of US$13.9 billion on Super Bowl-related purchases in 2021.
And that is how sport continues to be one of the industries that can generate millions of income when it comes to a large event like this. As an example, last year with the World Cup in Qatar 2022, where tickets also registered high costs, and the opening match registered costs of 618 dollars (12 thousand 648.09 pesos), 440 dollars ($9 thousand 005) and 300 dollars ($6 thousand 139.85)
The ticket office is one of the most important branches of each event, since it generates millions of dollars and with which a part of any show can be paid for.
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