Imagine that you arrive at the consultation because you have an acute stomach pain. You sit in front of the doctor and he starts the conversation by telling you: I graduated from UNAM with honors, I have a master’s degree and a doctorate in gastroenterology, I belong to the Boston University medical school, I have 35 years of experience with 373 surgeries, finally he lets loose talking about him and how wonderful he is. You don’t care about all that in the least, what you want is for him to take away your pain, for him to solve your problem, after that, maybe you’ll be interested in learning about his professional experience.
In the same way, whoever comes to your page is looking for a solution, perhaps it is urgent, they have no time to waste and they run into your Entrepreneurial Egothe one that makes you write at the top of your page the years of experience your business has, how wonderful your products are, the incomparable quality of your raw materials, that you offer the best service and your history, in short, all of that, that as the vision, mission and values of your company, nobody cares.
The cheapest thing to change in your company to have more sales are the words.
These tips can help you be more persuasive:
— The first thing that anyone who comes to visit your website should read is that you can solve your problem. That you can satisfy their need, tell them how you can do it with your product or service and why you can offer it.
Once he understands this, that he does not need to look any further, he will be interested in knowing more about your company and contacting you.
— The language must be colloquial. Just like you would talk to someone who walks into your store and stops at the counter.
— Think of your potential client and talk about “you”. Talking about “us” will get you nowhere.
— The copywriting technique will achieve the result you expect. Persuasive writing will allow you to connect with your potential client, because you carefully choose each word and idea and concept that you use.
– All previous It will only be useful if you know your potential client well. Only then will you know how to write the Start on your page. If you appeal to their fears or their tastes, desires or preferences,… Otherwise the effort will not be as successful as it could be.
— Do not write anything about your product or service that is not totally true, and above all, verifiable: “the best Yucatecan food”, “the best product”, “the best service”, “only we can or know how…” “Guaranteed”, “the best quality”.