From the hand of the Japanese designer Yohji Yamamoto, adidas launches a new colorway of the Y-3 ITOGO: Blue, with an unusual construction that follows the style of the oriental country.
It’s already two decades that he has Yamamoto working with the German brand, always following an avant-garde style. This is how this bright blue version of the ITOGO was born.
It has only five essential components, as well explained by Sneaker News: a Primeknit textile upper, an elastic strap and rubber sole, plus Lightstrike or BOOST cushioning that can be inserted inside interchangeable midsoles.
In addition, the use of glue is eliminated, thus the blue coated upper is stitched to the Cream White outsole.
As a sign of identity, Yamamoto’s signature appears black underfoot.
Despite the simplicity of the model, what stands out the most is its price. To think of the Adidas Y-3 ITOGO Blue is to do it in a Japanese-style work of art, and that is where the price increases come: 600 dollars.
These Adidas shoes are available on the official portal of the company from May 11, plus select retailers.
The story of Yohji Yamamoto, creator of the Adidas Y-3 ITOGO Blue
Born in Tokyo 1943, Yohji Yamamoto began studying law, to later join a fashion school. Her first collection appears in the 70s, managing to design under the lights of Paris in 1981.
Yamamoto’s main creations have been in places like the Victoria and Albert Museum in London, opening stores in Hong Kong and in the London capital, among other major locations in the world.
as it counts Vogue In an entry about the Japanese, “a tireless seeker of new forms, after the American expansion during the 90s, the Yamamoto brand has been affected by the global crisis, and has a debt that amounts to 67 million dollars.
The associations with Adidas have helped him to get ahead, in addition to the work with film director Takeshi Kitano.