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Today having a history in social networks is common among people, especially those of new generations, and it is that thanks to the internet, life has changed. Given these changes, digital platforms have become the first contact option for candidates when looking for a job, but it can also be a double-edged tool if life is exposed a lot.
It is known that in 2022, it was reported in the report made by We Are Social and Hootsuitethat there are 4 thousand 620 million network users worldwide, which represents a year-on-year growth of more than 10 percent.
In that sense, these data demonstrate how people use these platforms every minute of their lives, and according to the study, people say they spend more time on social channels each day than in the previous year, where the average is 2 hours and 27 minutes.
Social networks when looking for work
A study called Social Networks and Employment, carried out by Vogue Business, 58 percent of companies check a candidate’s social media before hiring, which is ten percentage points more than last year.
In this sense, Nilton Navarro, Brand Manager at infojobsrefers to sharing all the information that is desired in networks, since they are private media even though they are in public format.
But specialists warn that the only way that the employer could comment on this content and apply sanctions is when the content that is published is related with the brand or with the company we work for, although it all depends on the type of content or the use of the information made by the employee.
“In this sense, it is recommended that companies take this aspect into account when defining their behaviors and the use of information and resources for private purposes, with full respect for the personal sphere of their professionals,” he says.
“Hence, effectively, Human Resources teams can only obtain interpretations of one candidate or another based on their activity on social networks. That is why it is essential to work on the personal brand and take care of our digital footprint, because these platforms have established themselves as a tool for the evaluation of talent by companies ”, he adds.
Currently, having a good brand personal and managing it professionally increases visibility, credibility and professionalism when looking for a job. Therefore, presenting a curricular synthesis, You can add a presentation of our social networks if they are used responsibly.
A clear example of this responsible use and personal brand can be given in the case of senior executives, whose digital activity is highly monitored and, sometimes, it can end up costing you the job.
But this reality does not only affect top managers, but also to younger generations, as in the case of the Walmart worker, who was fired for sharing information about the brand on his social networks.
And this is how all social networks can also work in our favor when we make good use of them, because today companies tend to value above all consistency with what is transmitted in the selection process and see that the candidate’s opinions about topics that can be controversial such as religion, sex or racism are respectful. In the same way, other points are important, such as being a good ambassador for the company in which you work or being a good communication.
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