Healthcare providers know that speedy web care can make an incredible difference to patients’ health. In some cases, quick intervention can mean life or death.
The importance of speed on your website
Although the stakes are not that high, speed is also important to your medical practice website. Potential patients expect your website to load quickly on desktop computers. As well as tablets and mobile devices so they can determine if your practice meets their needs. If your website is slow to load, you could lose the opportunity to attract new patients.
Thus, the speed of the website plays an important role in the medical conversation. In fact, an analysis by Portent. It found that the highest ecommerce conversion rates occur on pages with load times between 0 and 2 seconds.
What can you do?
Therefore, it is recommended that you use a tool like Google’s Pagespeed Insights speed test to monitor and improve the speed of your healthcare marketing website on all types of devices.
According to studies by Aberdeen Research Group, a 1 second delay in your website speed can result in a 7% reduction in conversions.
THE REPERCUSSIONS OF SLOWNESS
Potential customers are likely to disappear if they find that your website takes longer than expected to load.
So, if you are serious about generating leads and converting visitors into patients. You need to make sure you pay attention to your website loading time and not frustrate people because you have a slow website.
This is how you can improve the speed of your healthcare website
First, PSI (Pagespeed Insights by Google) suggests improvements you can make to optimize website performance. If you use a third-party website provider, some suggestions may be out of your control. However, there are a few things you can fix by managing your content properly.
Reduce size
Be careful adding optional add-ons or large images to your medical practice website. These items can look attractive on a large desktop screen. But they often don’t add to the mobile experience and can degrade speed. Consider compressing or simplifying images to improve load times ..
Prioritize content in the top half of the page
“Top of page” is a term that refers to content visible in the top half of a web page without having to scroll down. Your healthcare practice website should include the content most important to prospective patients in the top half of the page. This includes a call to action (CTA) to book an appointment.
* Avoid plugins that could consume resources when loading your page.
Lastly, limit server requests
Avoid redirects that can have one URL in search results and then another when a user lands on your website. This will minimize the number of times a user’s browser requests more information about your site from their server.
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