The economies latinas and the rest of the world were affected during 2020 by the arrival of the pandemic. During the first months of the arrival of covid-19, thousands of companies around the world stopped their production, millions of people had to move to the online mode (both workers and students), millions of jobs were lost and some others saw their income reduce.
According to the second set of results of the 2020 Business Demographics Study (EDN) of the National Institute of Statistic and Geography (Inegi), it is estimated that of the 4.86 million micro, small and medium-sized establishments reported in 2019, 3.85 million managed to survive, while one million 10 thousand 857 were forced to close their doors.
According to the United Nations and the report “COVID-19 and the world of work“During the first three quarters of 2020, worldwide labor income decreased by approximately 10.7 percent, that is, 3.5 trillion dollars compared to the same period in 2019. This occurred mainly in lower-middle countries, where these figures managed to reach 15.1 percent, with America being the main affected region, with losses of 12.1 percent.
With the evolution and arrival of vaccines, the situation seems to be improving, since even in the economies latinas An even greater improvement was seen than in 2019. Despite this increase, it is expected that in 2022 and 2023 a better level will be maintained than in previous years.
The population’s adoption of digital media marked a before and after in the business world, since a high number of people saw that belonging to the ecommerce world shows considerable benefits, especially in Latin America, since it was seen a significant increase compared to other years. In accordance with Forbes, the decrease in social mobility made Mexico increase its sales in online channels up to 81 percent during 2020, representing a value of 316 billion pesos, equivalent to 9 percent of the retail sector in the country.
This digital trend It is here to stay, and more and more products, sellers and buyers are found within these platforms. Professionals who are carrying out the strategies of necessary digital marketing during 2022, as well as those who choose to choose the top channels to carry out your projects digitally, they will have a high probability of increasing the economies latinas in the years after the pandemic.
Similarly, for companies, projects and brands to continue showing success in the coming months, they will be forced to opt for new marketing strategies, where the new needs that consumers have generated during these times of confinement must be updated and adapted; some of those that will be in trend are: experiential marketing, more personal content, hybrid business formats where they seek to integrate both digital and physical experiences and more human connections.