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Within the sports market, The Action Network estimated that mickey matle It is the most expensive card.
The sneakers They are also a collectible and auction product, according to Statisticalreach a value of up to one million 800 thousand dollars (Kanye West’s Nike Air Yeezy 1 “Prototype”).
As well as videos of how the cards are prepared Pokemon TCGluxury brands have opted for videos, where we see how their expensive products are made.
PokeBeachsite specializing in Pokemon TCGreleased a video showing employees of Pokemon Company Y Millennium Print Groupprepare the famous collectible cards of these beings so popular in the world.
Trading cards have become a high value product in the marketdue to the influence they have achieved in the market as a creative strategy, to attract the attention of the audience around sports or in the case of Pokemonanimated stories.
Collecting occurs at all levels, from the artistic, to the automotive, technological, that of objects of special value, such as the Omega watch that went to space and also that of cards.
Given this breadth of collectibles, there are personalities that are even shown in Dear by The Richestlike the biggest collectors in art, for the value of the pieces they have.
In the case of David Lawrence Geffenthis one has a collection valued at 1.1 billion dollars; Nasser Khalillhas an art collection estimated at 930 million dollars; Norman Braman900 million dollars and Doris F Fisher800 million dollars.
The personalities considered in this list give us an idea of the culture that surrounds collecting and how important it becomes for people to have resources, which undoubtedly remind us how valuable the experience around these products becomes. , not only because of the value of what they have, but also because of the community that is built around these products.
what is relevant
Showing how high-value products are made, such as collectible cards that are considered prized items for resale by fans of these products (in some cases), has led many products to consolidate in the market, based on activities that manage to interest to the consumer, such as seeing the way they are made.
In the case of the video of the famous cards, we see that the names and movements that characterize the Pokémon are placed in Adobe Suite templates before printing them and reviewing them for errors.
When the designs are approved, they immediately go to print where all kinds of finishes are made that enhance the design, either with textures or with elements that characterize these cards. This is followed by a complete product extension system, which is reprinted but in other languages, as well as starting printing with larger templates, to finally produce more than 26 million cards a day.
Behind the collectible, the expensive…
Luxury brands, for example, have resorted to this strategy of showing what makes an impact in their collections and the result does not disappoint. Chanel, for example, has dedicated entire segments on social networks to show everything from the treatment of the fabrics used in its expensive garments, to the preparation and point of sale of its products.
What these experiences seek is to show the commitment to achieve unique products, which at the end of the day prove a very interesting point and that is to demonstrate how successful it is to communicate with the consumer today.
Having said this, it is relevant to assume guidelines that help us to better integrate tasks in the market, especially when we must bet on communication activities and the best way is to start from the origin and in collecting, to know how credit cards are made. Pokemon TCGunderstanding the consumer and defining consumption guidelines thought of innovation becomes increasingly relevant and not only that, it establishes important roles in how to help a simple video become a successful communication strategy.