“I am not your deputy, I am your deputy”, this was the reaction of deputy Carlos Leal, a local Nuevo León official, to a note published by the newspaper El Universal where the headline with the official’s position was written in inclusive language.
At a time when the debate about this type of language has escalated to an impressive level after a person complained to a classmate for not respecting his non-binary identity and calling him “partner” instead of “partner”.
The case of the ‘deputy’
Deputy Carlos Leal shared the note published by The universal on December 1, 2020, clarifying that his pronoun in the headline of the publication was in masculine and that the inclusive language was nothing more than a lack of education.
The headline for which Leal Segovia spoke, almost 10 months after publication, was “Anti-rights ‘Diputade’ goes against inclusive language in schools”
and it explains that the local deputy of Nuevo León, who has positions against feminism and the LGBTIQ + community, would have presented an initiative to “prohibit language including sexist or not in educational centers, under the allegation that the deconstruction of the language generates unnecessary debate and makes important issues to be forgotten “
However, the publication of El Universal pointed out that the true intention of the legislator was to obtain support for his ideologies towards the 2021 elections, after having been expelled from Morena and that he himself resigned from the PES.
I am not your “Deputy”, I am your Deputy.
Is not #LanguageInclusive, is lack of education. pic.twitter.com/pmo9llxSK0
– Carlos Leal ?? (@CarlosLealMx) August 26, 2021
The internet reaction
As in other cases, there were those who supported the deputy’s position, ensuring that using an ‘e’ or ‘x’ was not a true inclusive language, however, there were also those who took advantage of the situation to respond to the proposal of the legislator.
“Deputy, you are reminded that you eat from our taxes, so please legislate for everyone, and not just for your religious interests,” wrote a Username.
“Ok Deputy, do you demand respect for your pronouns? Hahaha don’t be a payase ”or“ oh well. excellent deputy day ”, were some other responses.
Faced with such comments, Carlos Leal took the opportunity to respond and ensure that “Those from the Lobby (rainbow emoji) believe that the note from El Universal bothered me … There are little things, all their insults I put them as (medal emoji),” he wrote.
Those of the Lobby of the? They think I was bothered by the note from @El_Universal_Mx. ??
There are little things, all his insults I put them like ??.
– Carlos Leal ?? (@CarlosLealMx) August 27, 2021
Is it correct or incorrect?
Inclusive language is considered for many as part of a communication revolution which, over time, continues to transform and acquire new ways of using it, however, there are also those who point out that, in this case, it is an unfounded excess.
Beyond the justifications for each position, what this debate makes clear is that the issue of inclusion is on the table and generates general interest, so this should be an issue that brands must address with special care.
Considering that, according to the Edelman Earned Brand report, released in 2018, consumers expect brands to take a stance on social issues and even two-thirds of these reported being buyers motivated by beliefs, the actions that a brand takes can be vital to being successful in the marketplace.
Today, the cultural challenge for companies and even consumers themselves is greater given the diversity that is increasingly wide and for which all, all or all continue to fight to be recognized by making it visible from the language.
However, a fundamental part is also knowing the audience of the brands, because although the advances in inclusion issues are celebrated by many, for some the language is not part of them. By recognizing their audience, companies can determine whether implementing this form of communication will prove successful or end up causing problems for their brand or service.
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