- Index hide
Pepsi gears up for its Super Bowl halftime showdown and the eyes of the world will be on the brand.
After being absent in the last edition, Pepsi decides to return to the halftime show with a promotion used in 2020.
Pepsi has advertised in the Super Bowl for more than 10 years, already being one of the most important in the event.
Without a doubt, one of the representative advertisers of the Super Bowl has been Pepsi, with a history of more than 10 years, his absence from 2020 being one of the most remembered; For this reason, the brand is already preparing for its participation in the 56th edition of the great event.
The soft drink company in charge of half-time Super Bowl 56, as in 2020, is clear that the next few days will be crucial to follow up on this campaign for one of the most important sporting events. For this reason, as happened in said edition, the promotion for the halftime show It has been done in a special way. This has been through a video where he presents all the members of the show.
In the same way that it happened with The Weekendthe video aims to bring audiences closer to the artists considered for the most recent edition.
This is the video with which Pepsi prepares for its participation in the Super Bowl:
https://www.youtube.com/watch?v=h3NhX6-5mO0
Dr. Dre, Eminem, Kendrick Lamar, Snoop Dogg, and Mary J. Blige are the five chosen to perform at the halftime show during the game between Cincinnati Bengals and Los Angeles Rams. Between the five artists they have 43 Grammy Awards and have created 22 number 1 albums on Billboard.
The show will last about 11 minutes and, although it is known that the artists do not usually receive direct income from the presentations in the Super Bowl, all this is paid for with publicity. For example, music sales of The Weekndin charge of the show in 2021, also by Pepsi, increased by 385% in the United States alone, according to reports from MRC Data.
Pepsi advertises with Peyton Manning
Although the halftime show is run by PepsiCo, this is not the only campaign it has done to promote its participation, since in an advertising spot it brings together the Manning brothers, Peyton and Eli, who are at home ready to see the Super Bowl with cans of Pepsi and packages of Frito-Lay products on the table.
In this spot, other stars such as Jerome Bettis, Terry Bradshaw and Victor Cruz appear. In it they offer to take a road trip to get to the Super Bowl in person.
This is Payton and Eli Maninng’s spot with Pepsi:
Without a doubt, this is the opportunity for Pepsi’s participation to stand out in the event, taking into account the absence of some other rival brands.
Now read:
“The squirrel for a Pepsi commercial”; TikTok viral video divides opinions about the brand
PepsiCo Joins Sustainability; Binance sponsorship in Argentina has a big problem
PepsiCo Joins Sustainability; seeks to eliminate virgin plastic from its packaging by 2030