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Mexico is the second country with the most active users in electronic commerce.
From 2019 to 2021, there was an increase in eCommerce users of at least 88 percent.
Until the end of 2021, Mercado Libre had a user base of more than 139.5 million.
The last two months of the year is undoubtedly one of the biggest discount seasons of the year, not only because of the festivities, but also because of all those initiatives by stores and companies that seek to offer products at lower prices, discounts and promotions, such is the case of night sales, the Black Friday, the Irresistible End or the Good End, where all the brands in physical stores and marketplace participate. An example of this is Mercado Libre, which has already given its starting signal in Mexico.
Although the physical stores are almost fully operational, aspects such as the eCommerce, have remained strong, because according to the Mexican Association of Online Sales AMVO, Mexico is the second country in Latin America in number of active Internet users.
In the same way, it has been pointed out that the number of active users who registered within platforms such as Mercado Libre, between 2019 and 2020, increased constantly worldwide, since the little more than 74.2 million active users in 2019 they became close to 139.5 million by the end of 2021, a figure that represents a growth of at least 88 percent.
Inside of the eCommerce there are two large platforms that dominate the market, being Amazon with just over 30.3 percent, and Mercado Libre, with 63.7 percent, in the preference of Mexican users; this thanks to innovation strategies and all that process and preparation that takes a marketplace to provide fast and effective solutions during the “high” season, such as the December season and El Buen Fin.
This is how Mercado Libre prepares for El Buen Fin
Being the largest e-commerce platform in Mexico is not an easy task, since it requires impeccable logistics, an aspect well known to Mercado Libre, who today gave the initial banner for the Good End season.
From your operations center Prologis Park Large (MX02), located in Tepotzotlán, which is the second largest of the company in the region, gathered together María Antonieta Minerva Núñez Pasten, municipal president of Tepotzotlan and Alfredo del Mazo Maza, Governor of the State of Mexico, who, with a countdown, began the season of e-commerce offers.
Within an area that cannot be seen with the naked eye, you can see hundreds of corridors and corridors, where all the products that will arrive in the next few hours to Mexican homes are stored, which converge in a large building full of alleys. and walkways where they wait to be selected, pato be transported on an innovative system of rollers that allow the entire process to be more efficient and then be cataloged in each of the special areas, since it is from this center that merchandise is also distributed to Monterrey and Guadalajara.
Once the myriad of devices are out of the way, they are packed and appropriately accommodated to stand by. tackle any of the various last-mile transportation options with which one counts, to arrive moments later at home, in a period of less than 24 years.
“It is a pride to look back and see how we have grown in our logistics network. We know that our operating muscle at Mercado Libre is ready to meet daily demand, as well as in key seasons such as the Good End. From our marketplace and to the 70 last-mile centers, through our 6 distribution centers and the thousands of collaborators, we managed to make possible the best shopping experience for our users, who already receive their products the same day in 16 cities of the country or in 24 hours in the rest”, said David Geisen, general director of Mercado Libre México.
It is worth mentioning that for Mercado Libre, logistics is a fundamental point, Well, this is what has allowed them to deliver 9 out of 10 packages on the same dayof which seven are distributed from its warehouse in Tepotzotlán, in addition to having four planes, 165 electric vans, thousands of trucks that circulate throughout the country and more than 2,500 parcel agencies.
However, it is not only the delivery and logistics strategy that has positioned them, because as they mention, it is during these seasons that Mexicans purchase all kinds of products, due to discounts and bank coupons and payment facilities that the platform offers, in addition to allowing the growth of just over 450 thousand SMEsas well as nearly 2 thousand official stores, which offer all kinds of products.
For consumers as well as Internet users, knowing a little about the process through which their packages go through before arriving home can be more than curious, this if one takes into account that eCommerce has the main advantage of not having to leave the house to be able to obtain everything that catches their attention.
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