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The restaurant industry feeds the economic income of millions of Mexican families.
One of the main characteristics that distinguishes La Casa de Toño is the speed of its service, thus achieving a high flow of available tables.
Customer experience can be an important differentiating factor to consider against the competition.
A user has shown how she does La Casa de Toño to pressure its customers to spend as little time as possible in the bathrooms.
The restaurant industry has become part of the daily life of millions of diners around Mexico, who have the opportunity to taste endless food from different sources, whether gourmet, fast food, themed, casual, buffet, or even of national foods, which are an essential part of the continuous economic growth of the country, since their income manages to feed countless families (both clients and employees).
According to data from the study “Knowing the restaurant industry” prepared by the National Institute of Statistics and Geography (INAGEI) and the National Chamber of the Restaurant and Seasoned Food Industry (CANIRAC), during 2019 the GDP of the restaurant sector accumulated an approximate of 185 billion pesoswhich for 2020 fell considerably due to the pandemic and reached 131 billion pesos.
Despite this and with the gradual return of consumer confidence, the sector is gradually returning to normality, where restaurants must take care of promoting the best service to their customers so that they are constantly committed to returning and acquiring their due food, which translates into better income.
There are endless chain restaurants in Mexico where customers can taste their food, such as Vips, Toks, El Porton and others; however, there is one that is mainly dedicated to the preparation of Mexican dishes that has earned the trust of consumers, Tony’s Housewho serve pozole, all kinds of Mexican “antojitos” and other similar alternatives.
One of the elements for which this restaurant can be so characteristic is the prompt customer service at your service, which helps the place not to be so full and thus maintain a high flow of available tables; however, on this occasion a user has mentioned that she felt pressured by a particular advertisement in one of her bathrooms.
The last time I went to Toño’s house I felt pressured.
🤣🤣🤣 pic.twitter.com/oE9NRI7jbz
— mermedusky 🍓 (@mermeidia) April 8, 2022
The fast La Casa de Toño service could make some customers feel pressured, but its effectiveness in general manages to be well received by its guests, who might even be surprised by it.
Perspectives of Toño’s house
Me: that’s how I like the service, fast and concise 👍🏻
My mom: they go very fast, do they want to run me or what?! >:l
My dad: terrible service, they are too slow 🧐— You knew’ (@UnKaleidoscopio) March 15, 2022
Offering a good product is essential for the growth of any brand; however, it is not enough just to stand out from the competition, but the customer service could be the added value offer that we were looking for to capture their loyalty and, consequently, their constant purchase.
According to information from Walker, the customer experience has already managed to surpass price and product as the main differentiator between competitorsdemonstrating the importance of offering the best service to each of our consumers to encourage future sales.
An example of other brands and employees that have shown how to provide good customer service (beyond speed), we have it with the Sofitel hotel, which sought to offer the best pet-friendly service to a dog, thus earning admiration of social networks, who now do not hesitate to pay high monetary figures to stay with their pets due to their “5 footprints” attitude.
Brands are more likely to gain the trust of their customers if they are committed to providing a good shopping experience.
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