When talking about marketing, social networks, automation, sales, etc., many times we go on the complicated side and forget that there are always easier ways to explain it. Part of my community are professionals in the field and know the terms and procedures very well, but another group of those who follow me with great affection and confidence are beginners. And today I have decided to explain how each digital channel works, for beginners. For those who want to enter this wonderful world of digital communication.
Be careful, the fact that it is explained in a simplified way does not mean that the information is incomplete or not very functional. No, it is also very valuable information, which will also help professionals to know how to explain digital channels to their clients who do not dominate the area.
Facebook as a digital channel
Let’s start with Facebook, a social network with millions of users worldwide. It serves perfectly to connect with people, families and friends. Over time, with the positioning of digital marketing and online businesses, the platform became an ally of advertising and sales.
It has a company profile that will help you position your business and achieve better objectives. You will be able to make campaigns, announcements and measure the results very precisely. This platform is special to show what you do.
Example: ” Carla is the best designer, take a look at her fan page on Facebook and leave your opinion.”
Digital channel formats
- Photos: take care of the design and quality of your photos. I always recommend adding the colors of your brand and making content that adds value.
- Videos: you can get a lot out of this format. Don’t make videos too long unless necessary.
- Links: direct to your blog or other social networks.
- Text: always add eye-catching captions.
- Live broadcasts: an incredible way to connect with your audience.
- Streams: Share information that motivates them to swipe and see more.
- Stories: to share the day-to-day and humanize a little more.
Instagram is my favorite, I love it and you surely know it. It is a digital channel that allows us to create a community and connect very quickly if we manage it properly. You have many content options and most are on video. Which is wonderful because that’s the way to consume preferred content today.
Here we must add a lot of value, be innovative, entertain and always be attentive to our followers, if you neglect them, you lose them and we do not want that. So always remember to invite them to participate, interact with them and thank them for being there.
An example of how Instagram works would be: “ Do magic in Canva, explained by Harry Potter.”
Formats of this digital channel:
- Photo/video post: videos are up to 60 seconds, take advantage of them to give a good tip as with photos, quality is the key.
- Carousels – Good storytelling works wonders.
- IGTV: explain a topic that they ask a lot and do it in detail.
- Reels: play with the trends and get a lot of reach.
- Live – Invite 3 people and put together an amazing forum.
- Stories – Show a bit about the reality of your day.
TikTok as a digital channel
The social network of the moment and perfect to have a lot of reach. If you are not on TikTok, run to open a company profile, which is already possible. It has an incredible algorithm that will get you to the right people and the best: the platform explains how it works.
Perfect for tutorials and trends. And a good way to redirect to your other digital channels. This is another one of my favorite digital channels because you can create and share very creative content.
Example to describe TikTok: “Make a template for your post in 60 seconds.”
Some information about this digital channel
- You can create or upload your own audio or use one uploaded to TikTok.
- It allows you to upload a video from your gallery or edit it in the app.
- You can take multiple takes.
- You have many effects and filters to give your videos a bonus.
Youtube
This is the best time to grow on YouTube. You will be able to share information and create a very loyal community. At first, it costs a bit, but with effort and perseverance you can achieve it, I assure you.
You can create the videos that we know and now with its new YouTube Shorts format. Which are short videos in vertical format, similar to Instagram Reels and TikTok videos.
How to explain how YouTube works: Tutorial to design a social media strategy.