The company that until now belonged to Jeff Bezos has rethought one of its pillars, that of guarantees, to ensure that no claim remains unanswered and raises new immediate compensation.
The main reason for millions of buyers to choose Amazon as their marketplace is the good guarantee system that the Seattle online platform has.
And it is that if in e-commerce the guarantee of the products has always been the weak point (that is why not having a physical store to claim), at Amazon from the first moment they wanted this to be their immovable pillar.
But, like everything in life, conditions can be improved, this being exactly what they have wanted to rethink from the company founded by Bezos back in 1994.
Now return policy will deal directly with customer claims if the defective product even through a third party seller, something that did not happen before, because Amazon washed its hands when the product to be returned was sold by others.
In addition to handling the situation, if the claim passes fraud and abuse detection systems, Amazon pay clients up to $ 1,000 in compensation directly. It will also intervene in higher amounts if the seller does not respond or reject a valid claim.
This new guarantee system It will go into effect in the United States on September 1. From that moment on, Amazon will notify the seller of each claim and, if the seller does not respond, intervene to address the claim directly while continuing to pursue the seller on their own. If the seller rejects a valid claim, Amazon will also compensate the customer directly.
Of course, all these guarantee and return processes will be supervised for its anti-fraud and scam teams, to ensure that the system remains profitable. We hope that this measure reaches Europe in the coming months.