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Shakira’s arrival in Miami in the middle of a separation that was a trend in networks, has a sales lesson.
Selling to international celebrities like Shakira allows you to understand prospecting opportunities and generate leads.
Market2.0 spoke exclusively with Ruedi Sieberhe broker who managed to tell how he sells the idea to a client the size of Shakiraof living in Miami, in the midst of one of the viral phenomena that has starred in the private life of a celebrity.
In the following interview you will find sales recommendations for clients with a high profile and the experience of a brokeris left over account how and why bet on alternatives to traditional sales.
Merca2.0 – I think you agree with me that a sales lesson is best taught by example. Mr. Siber, I want to ask you. Did you sell the house to Shakira?
Ruedi Sieber – No! but the business that I offer is a service VIP in Miami, where the client knows in advance that everything is planned and everything is organized in such a way.
Merca2.0 – Another resource that helps to sell, because I say, really the interest of many who are going to read it is to learn to sell.
RS – I have been working in Mexico for 18 years, where I have already been able to achieve a reputation, especially in Mexico, it is a market that is managed a lot by acquaintance, that is, if I work with a person who is of a certain economic status, it will have a friend, a relative who is also going to want to buy, just like the brother, the same as the best friend, the same as the relative, and that is where they will put me in contact as long as the client has felt comfortable with the service and the work that was done. When our clients arrive in New York or Miami, we help them with the reservation and the rest of the service.
Merca2.0 – When working with a client of this level, how do you follow up on a client that helps make it an effective accompaniment and not something annoying or something that is failing?
RS – Friendship! In general, a client of that level is not frequented every day, but when he is in the city, we send text messages, we have a coffee and one is there available and show them that you are still there and that you are at the same level of people that they manage, restaurants, bars, clubs that they go to because in essence that is what they are looking for.
Merca2.0 – What are the sales mistakes that are made when you have a client of this level and that you would consider should be avoided?
RS – The mistakes are that you are going to divulge who your client is, when you are looking for properties for VIP clients you want to keep them anonymous because what the client is looking for, the client trusts you enough so that they know that you are going to make the best negotiation and that you are really going to offer what is most convenient for them, from an error point of view, which I have seen in most cases, it happens that they want to use the name of the person to obtain a benefit from there