Recently, we have seen Florentino Pérez move through the streets of Madrid in his new BMW IX. Vehicle that he received thanks to the new agreement between Real Madrid and BMW, which allows him today to be the most humble car of the president of the Merengue club. Slide and find out more!
As we well know, the German brand Audi made its farewell official as one of the main sponsors of Real Madrid. A news that surprised the entire sports world due to the great moment that both were currently going through, since months ago, the team led by Carlo Ancelotti closed a magnificent season by obtaining the 2021/2022 La Liga title and no less than the Champions League 2022.
Consequently, the institution chaired by Florentino Pérez chose to change sponsorship by leaving Audi behind for BMW, another German automobile giant. That deal won’t be just about some billboards or players driving their electric vehicles. If not, we are talking about a slightly more ambitious agreement, where other types of actions will be sought in order to enhance efficiency and sustainability, such as the new reforms of the Santiago Bernabéu stadium.
In this context, one of the first beneficiaries of the agreement was Florentino Pérez himself, in which he received his BMW IX a few days later. We are talking about a 5-door off-road hybrid with an automatic gearbox and all-wheel drive.. Among its most outstanding elements, there is a 4-zone climate control, leather upholstery, velor mats, a 37.8 cm central touch screen and 12 HiFi speakers (205 W).
As for its mechanics, it has two 100% electric motors that make up a total of 523 horsepower. A lithium-ion accumulator-type battery with a capacity of 111.5 kWh. All this allows it to reach a top speed of 200 km/h and accelerate from 0 to 100 km/h in 4.6 seconds. As we mentioned before, its purchase value is 105,000 euros.
I can understand you readers, if you do not agree with the title of the note, since it may seem like a luxury car to any of us. For an ordinary person, this BMW is a great car, but considering that we are talking about one of the most successful businessmen in Spain, this is still Florentino Pérez’s humblest car!