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Duolingo’s CM has managed to capture the attention of Twitter users for its fun way of generating engagement.
The app gained huge popularity due to the style and frequency with which its push notifications appear on mobiles.
According to statistics, Duolingo generated at the beginning of 2022 the global amount of 6.6 million active users on its platform.
Few are the apps that cause a general acceptance effect in usersand one of them is Duolingo; and it is that the brand has managed to get rid of the competition using particularly fun strategies with the goal of improving engagement. To this, we add the work of the CM and the design team in social networks, since this dumbbell has made some users fascinate with the interaction between the app and them.
The brand gained some popularity due to the frequency with which its push notifications required app users to practice, so the joke that Duolingo was “violent” with its users managed to become the best advertising – especially when the app appropriated that discourse and implemented it as a strategy to improve interaction with its users. In fact, the last update of this data, according to Statista, shows that Duolingo generated in early 2022 the global amount of 6.6 million active users on its platformwhich is quite a lot for any app.
These types of strategies have also been used by other CMs such as Netflix, who has implemented closeness strategies to dialogue with users in posts on social networks, as if they were a close friend or relative. In fact, some already call it “Uncle Netflix”, because of the trust it has generated with users. It is enough to enter any publication on the platform to understand how it relates to its users.
“They were hard and hit it until the miracle happened. My dear Nakamas have achieved it”:
Duolingo’s CM translates familiar messages and improves app engagement
The Duolingo CM has managed to generate great engagement due to its proximity to its users. On this occasion, social media accounts have chosen to generate their content by translating other content creators or reinterpreting aspects of popular culture. This strategy is quite good, since it not only generates interaction on networks, but also promotes the main purpose of the app, which is learning foreign languages.
Here are some of the designs Duolingo has used on its social media accounts:
Memes worth translating. #TranslateWithDuolingo 🤭 pic.twitter.com/CYBQ2epau7
— Duolingo Spanish (@duolingoespanol) March 29, 2022
Like when it’s 11:59 pm and you lose your streak. #TranslateWithDuolingo pic.twitter.com/8olb66rM80
— Duolingo Spanish (@duolingoespanol) March 29, 2022
Duo wants to help! And since we are translating everything, why not join this cause? @mxayudog #TranslateWithDuolingo pic.twitter.com/BbUBnzHkKH
— Duolingo Spanish (@duolingoespanol) March 29, 2022
What one does to attract the attention of owls… #TranslateWithDuolingo pic.twitter.com/4w7UZizZWp
— Duolingo Spanish (@duolingoespanol) March 29, 2022
As I have already mentioned, in addition to managing to generate their own content in a quite creative way, it is the users themselves who propose ideas due to this “aggressive” feature that became popular on Duolingo. Since then, the brand has enjoyed like few honeys become a love brand, having an almost perfect rating in google play and the five stars in the Apple App Store.
The app, and therefore the CM, have known how to exploit all the characteristics of the brand and have taught one of the best ways to generate content and obtain a positive general response.. Knowing your target audience and knowing what they are consuming is always a plus. The language learning application assumes its strengths and uses its weaknesses as a kind of unique value offer, which proves that well-focused advertising can turn some apparently negative aspect into a strength as well.
Now read:
Duolingo translates Gandhi and Bachoco campaigns and this is how the creative idea turned out
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Netflix is a customer generating machine for Duolingo