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The role of the PR has grown in recent times and has become a very important one to be able to innovate in terms of communication.
With the integration of communities and a greater understanding of the needs of the market, it is possible to conquer consumption.
Today, a PR strategy becomes tremendously valuable in the market.
The field of action of PR strategy It generally occurs under situations that have pushed brands to limits.
Miguel Ramirez-Vergarageneral director of CyPress, Communication and Press, explains to Merca2.0 how a PR strategy works and reveals details of how the industry becomes crucial to the needs of a brand before the consumer.
Merca2.0 – What have been your strategies to position a brand in the market?
Miguel Ramírez-Vergara There are five spheres in which we operate:
First of all, we turn our clients and internal staff into our own promoters for positive experiences in results, from there we obtain between 20 and 30 percent of new accounts.
We created our own “digital village” on social networks, where journalists, celebrities, managers, experts on different topics and students follow us.
We seek to be close to our key public, in happy and sad moments.
Own events that are unique experiences with our advisees and opinion leaders.
We broke with the myth that a public relations agency does not promote itself through advertising and we did so because we believe in advertising our agency in specialized media.
Merca2.0 – What old traditions endure in the new bets?
MRV – As good practices, warm treatment, active listening, empathy and practicing good judgment in difficult situations, with high common sense (being) an alternative for those brands and managers who seek not only an extension of their area endure. of communication, but rather that the objectives and KPI’s of communication and reputation are achieved. Our brand promise is to co-design strategies that impact positioning and/or reputation.