About $516 billion is spent annually on media advertising around the world.
In 2021, the United States was the largest advertising market in the world.
In Latin America, Brazil is one of the greatest exponents in the industry.
Advertising is one of the most used communication tools in the world, which is why, thanks to its easy diffusion, it is on the lookout for anyone. Given this, Germany wants to veto all advertising that promotes fast food to children.
Advertising can be defined as any form of communication carried out by a natural or legal person, public or private, in the exercise of a commercial, industrial, craft or professional activity, in order to promote, directly or indirectly, a product or service.
In this sense, the importance of this industry This can be seen reflected in advertising spending in the global market, where a study conducted by eMarketerhighlights that this industry generates millions of dollars, and around 516 billion dollars are spent annually on advertising in the media.
Likewise, data from Zenith show that North America is the main focus of investment in the sector, where only The United States is the largest advertising market in the world, with spending that exceeded 240 billion dollars.
Germany and its new vetoes
Following a new order from the German Agriculture Minister, Cem Özdemir, it has been proposed to veto all targeted ads children from unhealthy foods high in salt, fat, and sugar.
Well, according to Özdemir, this decision-making is crucial, even if they are drastic to curb obesity and protect the health of children in the European country.
In this sense, the minister’s plan is to reduce junk food advertising in all relevant media for children, including television, radio and even social networks such as YouTube and Instagram.
Therefore, it is estimated that in the future, this advertising would only be allowed between 11 at night and 6 in the morning.
The minister is not in favor of a total ban on advertising unhealthy foods, but believes that advertisements they should not be specifically aimed at children, taking into account that in Germany, one in two citizens is overweight and 15 percent of children exceed the recommended weight.
Also, if the project is carried out, print advertising in children’s magazines and outdoor advertising in the vicinity of schools and leisure centers that promote sweets and other types of junk food will also be banned.
Given this measure, some consumer associations think that the veto should go further and affect the strategic placement of unhealthy foods in supermarkets.
They assure that these establishments must be stopped, where many parents feel pressured by their children to buy these products.
There are many countries that are applying measures against advertising that promotes an unhealthy life, such as some nations that prohibit advertisements and the promotion of cigarettes, alcohol or even junk food in their advertisements, in order to improve the quality of people’s consumption.
In summary, since advertising is a medium that is available to everyone, it is important to regulate what is shown in these spaces that generate an impact with the message they carry.
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