The study done by The Competitive Intelligence Unit reveals interesting facts about this unique business that has grown exponentially in recent decades around the world, but in this case it refers to Mexico.
Video game consoles have a fierce rivalry to attract gamers to their platforms and games, it is a industry that in 2020 meant a not inconsiderable sum in Mexico that amounts to 32 thousand 229 million pesos.
What console do Mexicans prefer?
Although the popular plumber with a bushy mustache of Italian origin is the most popular ambassador of the Japanese Nintendo (and the most famous figure in video games globally), he is no longer the favorite console of Mexicans, he remains in a distant third place .
Xbox is the overwhelming leader in Mexico with 60.7% of the consoles in the country, remember that popular games such as Fortnite, Minecraft and Halo are typical of this brand. It is followed in second place by Playstation with 29.2% and the Japanese Nintendo only accumulates 10.1% of teams in the nation.
Am I a gamer when I play from my cell phone?
Mobile phones and tablets have become an essential resource for game developers, We can see it in the case of Pokemon Go, a Nintendo product that is designed specifically for cell phones.
In Mexico the cell phone is the main means of playing video games, those endless afternoons of Candy Crush, FarmVille and Angry Birds. 75% of gamers are considered to play through their cell phone, 20% do so on a console, 8% on a tablet, 6% do so on a computer and 4% on mobile video game devices (Nintendo Switch, PSP, etc)
How much do Mexicans play?
Regarding isolation due to sanitary conditions, the average frequency of use of fixed consoles reached up to 4 times a week, higher in its comparison with 2019 (3.5 times a week).
For their part, 51% of gamers in Mexico consider themselves “regular”, such that they have gambling sessions between one to four times a week, 42% are “intensive”, when playing between seven to five times a week and only 8% are “occasional”, having a frequency of play that is around between once every fifteen days to at least once a month.