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Costco has become a key brand, along with Sam’s Club, in the price club category.
The offer within this segment allows us to see how valuable consumption has become today.
There are increasingly important resources in consumption, which make us understand how valuable retail has become in Mexico.
costco construction will begin in a new city in Mexico, which greatly defines the profile of the country’s retail consumer and the opportunity for high-priced club chains to open the first store in a city, for example.
In “Consumers want it all” HE warns that “in 2021 the main reason that consumers around the world bought in stores was to be able to touch and feel the products before buying them. Approximately half of the shoppers surveyed placed this factor in their top five. Many people also liked to shop at the store because they could purchase products right away or because they simply enjoyed the store experience,” he concluded. D.TigheStatista analyst when presenting the previous study exclusively to subscribers of the platform.
A Costco store comes to this city
The Governor of Coahuila, Miguel Angel Riquelmeannounced the arrival of costco to the city of Torreón and compared the arrival of this store to the city with the security conditions that have been imposed in the region.
“Today the security conditions are different, we are one of the safest states in the country, we are one of the most competitive and most exporting, therefore today the Comarca Lagunera is also positioned with greater purchasing power, which I am sure has to do with with the decisions that Costco makes today,” explained the governor.
Based on information shared by Costco executives, the brand’s investment in the region will reach sixty million dollars, with which it is expected to create 300 direct jobs and 1,500 indirect jobs.
The first Costco branch in the city will start on Senderos boulevard, next to the Torreón-San Pedro highway, this to the north of the municipality, which marks an important precedent for the expansion that price clubs are registering in the country and the consumer profile that is gaining ground in Mexico, where a high consumption of products in this store format stands out.
Costco announced expansion plans and together with authorities of the new city where it will arrive for the first time, shows the strength of the market that has opened up to retail brands.
In this last effort we have seen an important phenomenon of retail communication, of how valuable the point of sale becomes today, especially when not only Costco opens for the first time in a city, but also a Bodega Aurrerá arrives in an area remote.
Let us recall the case that was made known promptly in Market2.0, when jesus edward (@user7029183150927, TikTok) showed in a video that at the time of publishing it had more than a million views.
The important thing about this video is that it showed what the inauguration of a store as popular as Bodega Aurrerá is like in a remote area like Álamos, Sonora, where the inauguration represented so much for the community, that there was even a presence of national media such as Televisa and representatives of radio stations.
At the time of the inauguration, and despite the fact that the store began operations in a small space, the action drew attention because it became a fact of how important retail is today, dominating with tremendously valuable actions for the consumer.