Under these words you have two ads, one is from Apple promoting the iPhone 11 in all its colors, and the other is from Samsung, promoting the Galaxy S20.
One might think that this is by chance, that the arrangement of smartphones is not identical and that it only looks a little similar or that those shades of green, red or lilac are only similar by chance. But is not. They are alike because they simply imitate Apple in the way they do the marketing of their products. As simple as that.
It is not the first time it has happened. Not the second. The marketing machine that is Apple sometimes seems to do the only thing that can be done, show the product and that’s it. But in reality this whole process begins much earlier, when it is specified what the next iPhone should look like, including its colors. The truth is that if Apple does not get to launch a light green iPhone 11, most likely Samsung would not have done it either. In the end they do not just copy the colors, but also the way of displaying the products.