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A film is being prepared that will tell the story of Michael Jordan and Nike, one of the most important in terms of marketing.
So far, it has been announced that the tape will feature the participation of Ben Affleck and Matt Damon.
According to information that has been leaked, this film would be called Air Jordan, although this is not confirmed.
The story of Nike and Jordan, one of the most important in terms of marketing, will have its own movie under the gaze of Ben Affleck and Matt Damon.
In sports jargon, Michael Jordan was what is known as “out of series”, considered by many not only as the best basketball player in history, but also as the best athlete.
Shortly after starting his professional career, Nike decided to “sign” him and, with it, turn him into a great media star, which reached practically every corner of the world.
His association with Nike was, without a doubt, the best thing that could happen for both the brand itself and Michael Jordan, but, in the same way, the NBA won everything it wanted with the figure of the ’23’ of the Chicago Bulls.
At the time, Jordan brought basketball to the spotlight around the world, being, today, one of the most recognized athletes in history and that, with the launch of his series in 2020, we realized that the athlete continues current.
Today, the basketball player’s brand enjoys a great expansion and, in fact, is one of the sponsors of Paris Saint-Germain Football Clubone of the richest soccer teams on the planet.
On the other hand, according to data from Sportico and cited by Statista, Michael Jordan tops the list of the highest-earning athletes in history, which amount to 2.62 billion dollarsof which a large part comes from royalties paid by Nike, which has deposited more than a billion dollars in this concept since his retirement in 2003.
They prepare a film of the history of Nike and Jordan
Under the tentative name of Air Jordan and in collaboration with the production companies Skydance and Mandalay Picture, the story of the relationship between Nike and Jordan will be brought to the Amazon streaming platform, a film that will narrate the life of Sony Vaccaro, the seller of Nike that was on the track of the Chicago Bulls player.
In that sense, Ben Affleck will play Phil Knight, co-founder of Nikewhile, at the moment, it is not known how or what will be the participation of Matt Damon.
It is a kind of prequel to the Los Angeles Lakers series that is available on HBO Max, in which it is even revealed that Vaccaro intended to recruit Magic Johnson for a multimillion-dollar deal, but the basketball player, in the end, decided on Converse.
The story is in the public domain, Jordan became one of the top stars in the NBA and, today, thanks to The Last Dance, the Netflix series and the ESPN network, it was possible to know a little about how it was that Nike and the ’23’ of the Chicago Bulls created one of the most successful marketing stories in history.
So, from the outset, a success for Amazon can be predictedwhich will be the platform that will premiere this film, following the strategy it carried out with Maradona, the series inspired by the Argentine soccer player.