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In the study “The global divide on acceptance of homosexuality” The degree of acceptance of the LGBT+ community in the world was measured.
Brand Finance Airlines 50 placed Delta as the most valuable airline in the world.
The measure of Virgin Atlantic contrasts against the controversy that Netflix starred in with the transsexual community, in a bitter episode that motivated David Chappelle.
Virgin Atlantic works on inclusion and making members of the community visible LGBT+for what he announced with a campaign, which will allow “flight attendants” choose the uniform with which they feel identified.
There are measures that have been implemented in the market, where brands seek to be inclusive and make diversity visible in their companies and in general throughout the industry.
“At Nestlé, diversity unites us and is our strength. In recent years we have been very committed to working and fulfilling our purpose of building an increasingly inclusive and diverse company, through our people and each of our brands, that reflects the social plurality of consumers”, they have said. about this trend, managers such as Francisco Mualim, Chief Diversity Officer of Nestle Mexico.
Within a research which is named “The global divide on acceptance of homosexuality”in this document it was revealed that countries such as Sweden, the Netherlands and Spain are the most accepted by the community LGBT+where Mexico is placed in the number position 13 of countries with greater recognition of this community.
The importance of the previous figure for this article is because it gives us an idea of the situation in which the members of this community find themselves at work and how in companies at the Virgin Atlantic Transcendental changes have been allowed in employer branding.
In contrast, there are also companies that have been in the middle of the controversy, accused by the LGBT+ community, due to actions that have indirectly affected members of this segment, as happened with Netflix, when it broadcast the special of comedy by Dave Chappelle, who appealed to the transsexual community in his number, provoking the annoyance of streaming employees, who criticized the company for propagating this type of discourse today.
Virgin Atlantic and its new “overloads”
Virgin Atlantic updated its gender identity policy and now it allows flight attendants and cabin crew to assume the gender with which they identify, as well as the uniform that makes the most sense for their identity.
The basis of this measure with which it allows its collaborators to choose uniforms is a commitment to the individuality of the talent, by allowing them to wear the clothes that they consider best represents them, which includes allow them to wear visible tattoos or optional makeup, in addition to wearing pins with the pronoun they want to be identified with.
“As a parent of a non-binary child and an ally to the LGBTQ+ community, these advocacy efforts Virgin Atlantic to promote the inclusion of its people are extremely important and personal to me. People feel empowered when they wear what best represents them and this gender identity policy allows them to accept who they are and bring who they are to work,” she explained. michelle visagehead of the campaign with which this series of changes has been announced.
In a study of the firm 3gemit concluded that by allowing employees to express how they feel identified, the 65 percent said that thanks to this they have an increase in their happiness in the workplace, for the 49 percent it represented increasing his physical well-being; a 36 percent said it creates a more positive culture in the workplace and a 24 percent assured that thanks to this measure it would provide better customer service, while a 21 percent said to be more loyal to the company.
The employer branding It already takes into account new resources that have been importing people for years, such as the identity and visibility of the LGBT+ community, which have now become key assets in companies and, most importantly, in references that we cannot lose sight of, in the how brands end up assuming these trends in their labor policies.