FC Barcelona and Boca Juniors they will face each other in a match to perform tribute to Maradona and reminds us of the power of nostalgia marketing.
The world sports it has demonstrated its importance for the consumer on more than one occasion and we have seen it present with some of the most watched events in the world; according to the medium of FourSome of them are the Olympic Games with 3,000 million followers, the World Soccer Final with 900 million viewers, the Real Madrid / Barcelona Classic with 600 million viewers, the Champions League Final with 300 million viewers and the Super Bowl with 150 million viewers, over other sports.
As we can appreciate, the soccer is one of the sports with the most followers around the worldHowever, it is not only about witnessed sporting events, but over time there have been various icons that have achieved numerous feats, both within and outside of sport, and have managed to belong to some of the most important teams in the world. the actuality.
In accordance with Statista, the FC Barcelona managed to be the second team with the highest value in the world during 2019, managing to register the amount of 4,021 million dollars. His success is not only due to the results currently recorded, but he has managed to have some of the most valuable figures in football, among them, Maradona, Ronaldinho, Messi, Eto’o, Deco, Guardiola, among many others.
These figures, beyond representing a success for the team, have managed to win the hearts of consumers, so on several occasions events have been created where we have once again witnessed some of these players who have already retired for marketing purposes, how it was at the time the Classic of legends between Real Madrid and Barcelona.
Again, the sports world is showing us how to do nostalgia marketing with the party in honor of Maradona, in which two of the teams that the Argentine was part of, Barcelona and Boca Juniors will play.
❗ MATCH CONFIRMED ❗
🆚 @BocaJrsOficial
🗓️ December 14
📺 @FCBtv & Barça TV +– FC Barcelona (@FCBarcelona_es) October 25, 2021
Although the comments in the publication of the official Barcelona account are showing a difference of opinions about who can win by users (as always) and some show their disagreement, there is no doubt that this event is achieving generate conversation, among the main reasons because it seeks to honor one of the most representative football icons of both teams.
Whether taken as a “commemoration” or as a strategy to increase the number of viewers, using the name Maradona within a sporting event is already considered a marketing strategy, in addition to a fairly powerful one, the nostalgic.
This type of marketing seeks to use themes and products from the past to awaken the interest of consumers, and what better way to do that than to take one of the most important figures in football and use it to your advantage. Considering that according to Money in Picture, the shirt that Maradona used in 1986 could be worth up to 2 million dollars, makes us understand how much the image of this player is worth, which the organizers of this match have known how to exploit.
Despite this, it could have had a greater acceptance by users if the match was in Argentina or even in Spain, since the match will take place at the Mrsool Park stadium in Riyadh, located in Saudi Arabia. However, this could be a strategy on the part of Barcelona as it will be broadcast on Barça TV.
Will this match in homage to Maradona achieve the expected results?
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