The origin of the Rosca de Reyes is a tradition that had its beginnings in the Middle Ages (14th century).
In Mexico, about 4 million Rosca de Reyes are sold each year.
The Rosca de Reyes is known in countries like Spain as the Roscón de Reyes or Bolo Rei.
Three Kings Day is one of the most anticipated dates for everyone, especially for the little ones, which is why many brands create unique products to commemorate the day. This is the case of a bakery that has become vitalized by its ingenuity to put 11 gold figures in the popular Rosca de Reyes, with the sole purpose of keeping its consumers loyal to its brand.
According to information from the Government of Mexico, the origin of the Rosca de Reyes is a tradition that had its beginnings in the Middle Ages (14th century) in European countries such as France and Spain, which, shortly after, arrived in Mexico during the conquest. Since then it is customary to break a bagel, which is characterized by its circular shape, a symbol of God’s eternal love that has no beginning or end.
In this sense, for this day it is a very important food and that we can find in every home in the country, and according to data from Nielsen, it is estimated that a total of 4 million roscones de reyes are sold each year in Mexico, in various flavors, presentations and sizes.
The product
To close the famous Guadalupe-Reyes with a snap, a bakery showed off causing a stir on social networks after announcing that there is a 14-carat gold figure in 11 of its bagels.
The “Gabriel” bakery explained that it offered its customers this figure of the Child God and assured that the people who find it will be creditors of free bread for a full year.
This form is one of the brand’s strategies to build customer loyalty, which is why they have quickly gone viral on social networks.
“A bagel worthy of a King! Find one of the 11 14K gold children of God and get a year of Pan Gabriel for free. Rosca de reyes gluten, egg, milk and sugar free. Every purchase is a chance to win. Promotion valid in branches of Monterrey, Guadalajara, CDMX, Querétaro and Saltillo”, published the bakery.
Among many of the comments they received were: “I already saw myself in the pawnshop”, “I can imagine the price”, “That makes you want to find a child”.
To date, the business has not given any more answers about the winners of the bagels, but the strategy encouraged its consumers to buy the traditional bread.
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