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After his last concert in Lima, Sebastián Yatra joined McDonald’s to launch a promotion for his hit “Red Heels”.
On TikTok, this advertising campaign has managed to become a famous trend, uncovering the mood of the brand’s customers.
The union between the fast food chain and the singer has generated a large advertising campaign on social networks, promoted by consumers and fans of the brand. Although the promotion of “Yatra Menu” was only active this September 15 in the McDonald’s of Peruthe videos of “Red high heels” soon they began to saturate the TikTok feed to the point of making Sebastián Yatra’s new song viral and causing users from all over Latin America to request this activation in their countries.
And it is that McDonald’s is a firm with such relevance that, according to its official websitealready has more than 36,000 establishments in just over 100 countries, a figure that exceeds the more than 19,000 restaurants in Burger King in 70 countries.
In Mexico alone, since its arrival in 1985, the brand has become one of the biggest references in the market; To date, it is estimated that it receives more than 200 million consumers a year in the more than 500 points of sale it has, including restaurants, dessert centers and McCafé, in the interior of the Republic, where only in Mexico City employs about 11 thousand 500 people.
Therefore, in perspective, it is not surprising that McDonald’s is a point of contact for great personal brands, as it is Sebastian Yatrarenowned Colombian singer who in recent years has become one of the most influential artists, winning various awards in the categories of Latin Artist of the Year and Best Video Clip at the 40 Music Awards this year, and nominations at the Billboard Latin Music Awards for Latin Pop Album of the Year and Latin Pop Artist of the Year.
Thanks to hits like TRed acones’, ‘Couple of the Year’, ‘Ideal Girl’, ‘There is No One Else’, that shook Peru, Argentina, Paraguay, Colombia and other Latin American countries during their “Dharma Tour 2022” tour, various advertising activations have been observed in their name, such as the most viralized this week.
They parade in red heels for McDonald’s “Yatra Menu”
After closing his LATAM tour with a mega-concert in Lima, Peru, Sebastián Yatra managed to position his name and his latest hit “Red Heels” in the minds of younger consumers thanks to a campaign launched with McDonald’s.
Users were able to claim a free “Yatra Menu” on September 15 with the sole condition of placing the order modeling red heels.
But, although initially this promotion was only aimed at the female audience, young people of all ages they found a specification gap in the conditions of the ad, where the gender was not defined, so they put themselves on the mark and paraded with great style to claim the combo of drink, fries, hamburger and ice cream.
Thus, a trend was born on TikTok, which was taken with humor by the brand and users and generated great social media publicity for McDonald’s, causing the envy of customers from other countries.
@spalacios.07 Valid at any McDonald for today only 😋😋#mcdonalds #promo ♬ Red Heels – Sebastián Yatra
@carolinegamarraneyra Thank you @sebastianyatra for making this possible 🤣🥰 @renato_cavassa ♬ Red Heels – Sebastián Yatra
@aaronvarela_yatra promotion 😍🤑♬ Red Heels – Sebastián Yatra
@jendelacruzm♬ Red Heels – Sebastián Yatra
@shirleybf07 I wasn’t ready for the challenge 🤣🤣🤣 #sebastianyatra #challenge #Red high heels #menuyatra #free #Peru @www.li @lourdesrojas4275 ♬ original sound – Tik Toker
A similar example, showing the impact of brands in the new era, was also given by Kentucky Fried Chicken when he launched a 30 percent discount campaign to everyone who ordered a rapping combo, without thinking that this single strategy would cause him a boom in social networks worldwide, being considered one of his greatest successes in 2022.
And it is that many users, mostly those belonging to the millennial and centennial generation, thank brands when they speak their language and carry out different, circumstantial promotions that are close to their consumption habits, especially when they include ingenuity, humor and, of course, , the viralization.
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